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Mark Bergen

Mark Bergen

Senior Editor, Search & Online Advertising

    Latest articles by Mark Bergen

    Technology
    Sony Entertainment CEO: Amy Pascal Didn’t Leave Because of the Sony HackSony Entertainment CEO: Amy Pascal Didn’t Leave Because of the Sony Hack
    Technology

    The high-profile exit was not a result of the high-profile hack, CEO said.

    By Mark Bergen
    Technology
    Bill Gurley on Tech Bubble: I’m a Pragmatist, Not a DoomsayerBill Gurley on Tech Bubble: I’m a Pragmatist, Not a Doomsayer
    Technology

    This venture capitalist says he’s the one shouting “stop” as the car rolls off a cliff.

    By Mark Bergen
    Technology
    Google Close to Investment in Messaging Startup SymphonyGoogle Close to Investment in Messaging Startup Symphony
    Technology

    The Internet giant is close to taking a stake in the secure-messaging firm.

    By Arik Hesseldahl and Mark Bergen
    Technology
    Russia to Google: Unbundle Android or ElseRussia to Google: Unbundle Android or Else
    Technology

    Not here, say Russian regulators.

    By Mark Bergen
    Technology
    Now on Tap, Google’s Mobile Search Trojan Horse, Is Out of the GateNow on Tap, Google’s Mobile Search Trojan Horse, Is Out of the Gate
    Technology

    Bring down those walls (between apps).

    By Mark Bergen
    Technology
    O Is for Official: Google to Morph Into Alphabet TodayO Is for Official: Google to Morph Into Alphabet Today
    Technology

    When markets close, $GOOG becomes Alphabet -- but nothing really changes.

    By Mark Bergen
    Technology
    Nest Moves to Become the Connective Tissue of the Connected HomeNest Moves to Become the Connective Tissue of the Connected Home
    Technology

    Tony Fadell’s Alphabet empire makes its big software splash.

    By Mark Bergen
    Technology
    Google Plans to Unveil Its Version of ‘Instant Articles’ Next WeekGoogle Plans to Unveil Its Version of ‘Instant Articles’ Next Week
    Technology

    The open source tool from Google and Twitter is coming.

    By Mark Bergen
    Technology
    Google Ads Boss: ‘We Need to Deal With’ Ad Blocking as an IndustryGoogle Ads Boss: ‘We Need to Deal With’ Ad Blocking as an Industry
    Technology

    First comments from Google since Apple opened the mobile ad-blocking floodgates.

    By Mark Bergen
    Technology
    Google Says It Won’t Make Self-Driving Cars Alone (But Won’t Share Its Business Plan Yet)Google Says It Won’t Make Self-Driving Cars Alone (But Won’t Share Its Business Plan Yet)
    Technology

    “Saying you know what [the business model] is going to look like ahead of time is fraught with peril.”

    By Mark Bergen

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