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Robb Willer

Robb Willer is a professor of sociology, psychology, and organizational behavior at Stanford University. His recent talk on effective political communication can be viewed on the TED website. On Twitter: @GhostfaceWiller

Latest articles by Robb Willer

The Big Idea
What psychology teaches us about opposing an unpopular presidentWhat psychology teaches us about opposing an unpopular president
The Big Idea

Trump’s best hope is to convince opponents he’s more popular than he actually is.

By Robb Willer

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