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Scott Ferber

Author

Latest articles by Scott Ferber

Technology
Programmatic TV 101: The multi-billion-dollar ad tech that’s transforming televisionProgrammatic TV 101: The multi-billion-dollar ad tech that’s transforming television
Technology

In the very near future, we will no longer even think of there being a difference between television and digital video.

By Scott Ferber
Technology
TV Goes Nerdy and Digital Goes GlamTV Goes Nerdy and Digital Goes Glam
Technology

As the annual TV upfronts and NewFronts approach, the lines between traditional TV players and new digital video players is quickly becoming indistinguishable.

By Scott Ferber
Technology
Full-Frontal Advertising: The Slow RevealFull-Frontal Advertising: The Slow Reveal
Technology

The definition of “TV” has changed dramatically, and advertisers are beginning to catch up with cross-platform and cross-screen campaigns.

By Scott Ferber
Technology
Full-Frontal Advertising: Upfronts, Newfronts, AllfrontsFull-Frontal Advertising: Upfronts, Newfronts, Allfronts
Technology

A call for advertisers to shed their inhibitions and embrace a holistic approach.

By Scott Ferber

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