In 2012, the 92nd Street Y in New York and the United Nations Foundation introduced Giving Tuesday — the first Tuesday after Thanksgiving — with the hope that after several days of big sales and commercial deals, there’d be interest in giving back.
Giving Tuesday took off almost immediately. The 92nd Street Y released the branding and suggestions they’d developed for Giving Tuesday freely, for any nonprofit to use — they wanted to make it an event focused on giving in general, not on one specific cause or charity. “Without the [92nd Street Y] branding, people were more likely to own it and shape it,” Asha Curran, who worked on the first Giving Tuesday for the 92nd Street Y, told Vox. “You can cross borders with a big idea.”
Nonprofits all over the US — and later, all over the world — hosted fundraisers and events, using the branding and hashtag associated with the movement. The nonprofit software and services provider Blackbaud collected advice and resources and processed payments. In its first year, it’s estimated that about $10 million was donated to charity through Giving Tuesday fundraisers. The following year, it was $28 million. In 2018, some 4 million donors moved nearly $380 million. This year, that figure should be even higher.
Sigal Samuel, Rachel DuRose and 2 more
Want to fight climate change effectively? Here’s where to donate your money.
Christina Animashaun/VoxIf you’re reading this, chances are you care a lot about fighting climate change, and that’s great. The climate emergency threatens all of humanity. And although the world has started to make some progress on it, our global response is still extremely lacking.
The trouble is, it can be genuinely hard to figure out how to direct your money wisely if you want to reduce greenhouse gas emissions. There’s a glut of environmental organizations out there — but how do you know which are the most impactful?
Read Article >Where will your donations do the most for animals?
Pigs gather on a farm in Spain, 2015. Denis Doyle/Getty ImagesIt’s Giving Tuesday, when millions of Americans identify the causes they care about most and contribute to organizations working to solve them. Many of them will be giving to help animals.
More than 50 billion animals are raised and killed for food every year. Most of them are raised on factory farms, where they live in tiny cages, engineered to grow so quickly that their skeletons collapse on them. For people concerned with making the world a better place for animals, then, improving conditions on farms — or figuring out how to feed the world without them — is a top priority.
Read Article >One of the most used criteria for judging a charity is also one of the worst
Javier Zarracina/Vox; Getty imagesIt’s towards the end of the year, and especially around Giving Tuesday , people picking out charities want to know: is this charity making good use of the money it gets?
By most indications, people care an awful lot about whether the charities they give to do any good. Surveys of donors have found that they look for seals of approval from “watchdog” charity evaluators like Charity Navigator and GuideStar. One analysis took advantage of the fact that Charity Navigator’s ratings fluctuate from year to year to study the effects of a change in rating — and they found that donations seem to change when ratings do.
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