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Influencers

Vox’s coverage of influencers and their impact on our culture.

The mysterious Redditor who’s changing the way we do laundry
Life

How a man who calls himself Kismai built a cult following around lipase and “spa day.”

By Alex Abad-Santos
Podcasts
The influencer circus around Nancy Guthrie’s homeThe influencer circus around Nancy Guthrie’s home
Podcast
Podcasts

Are they harming the investigation — or just doing the same thing as CNN?

By Kelli Wessinger and Sean Rameswaram
Explain It to Me
The one-sided intimacy of being a fanThe one-sided intimacy of being a fan
Explain It to Me

Parasocial relationships get a bad rap. How should you relate to your favorite celebrity?

By Aja Romano
Culture
A MAGA influencer says there’s no space for her in women’s media. Is she right?A MAGA influencer says there’s no space for her in women’s media. Is she right?
Culture

The weird lie animating the right-wing womanosphere.

By Constance Grady
The Joe Rogan Experience is a mirror for America
Culture

How a stand-up comic’s hours-long broadcasts explain the 2020s.

By Christian Paz
Explain It to Me
The surprising origins of the “wellness” boomThe surprising origins of the “wellness” boom
Podcast
Explain It to Me

Today’s trend goes back way further than the modern influencer.

By Jonquilyn Hill
Politics
The right’s meltdown over Jeffrey Epstein, explainedThe right’s meltdown over Jeffrey Epstein, explained
Politics

Trump officials say there’s no deeper Epstein conspiracy they can reveal. The right has reacted with fury.

By Andrew Prokop
Culture
What’s behind the WAG renaissance?What’s behind the WAG renaissance?
Culture

From F1 influencers to Taylor Swift, WAGs are in a new golden age. So why do they feel so old-fashioned?

By Kyndall Cunningham
Culture
What happens when a Christian relationship expert’s marriage falls apart?What happens when a Christian relationship expert’s marriage falls apart?
Culture

Advice author Lysa TerKeurst has a devoted audience, a dozen bestselling books — and she’s divorced.

By Aja Romano
Culture
No one’s happy about people filming themselves in gymsNo one’s happy about people filming themselves in gyms
Culture

The annoying new habit popping up in gyms across the country.

By Alex Abad-Santos
Culture
How an influencer’s weight loss triggered an internet meltdownHow an influencer’s weight loss triggered an internet meltdown
Culture

Remi Bader proves it’s never been more complicated to publicly lose weight.

By Kyndall Cunningham
Culture
Does America’s biggest true crime podcast share true crime’s biggest problems?Does America’s biggest true crime podcast share true crime’s biggest problems?
Culture

How Crime Junkie built its true crime empire atop an ethical minefield

By Aja Romano
Culture
Andrew Tate, the accused human trafficker with Trump’s support, returns to the USAndrew Tate, the accused human trafficker with Trump’s support, returns to the US
Culture

The self-proclaimed misogynist has been awaiting trial in Romania for a litany of charges.

By Aja Romano
Did my quest to become beautiful just make me uglier?
Culture

“Glow up” challenges were all over my feed. So I tried one.

By Rebecca Jennings
Culture
How dudes with podcasts became the kings of the electionHow dudes with podcasts became the kings of the election
Culture

A field guide to the podcasts that dominated the 2024 campaign trail, from Theo Von to Call Her Daddy’s Alex Cooper.

By Aja Romano
Internet Culture
How Minion Jesus died — and then rose — on TikTokHow Minion Jesus died — and then rose — on TikTok
Internet Culture

The winding, weird story that even involves, yes, the battle for the White House.

By Laura Bullard
Politics
The right-wing podcasters turned Russian propaganda dupes, explainedThe right-wing podcasters turned Russian propaganda dupes, explained
Politics

The DOJ says Tim Pool, Dave Rubin, Benny Johnson and others were unwitting Russian stooges.

By Aja Romano
Culture
Theo Von’s interview with Donald Trump makes more sense than you thinkTheo Von’s interview with Donald Trump makes more sense than you think
Culture

Cocaine, UFC, politics, and the former president’s podcast bro tour, explained.

By Aja Romano
Culture
Why is dating advice on TikTok so sexist — and so bleak?Why is dating advice on TikTok so sexist — and so bleak?
Culture

Self-described “dating experts” on TikTok are pushing advice that’s both regressive and depressing.

By Rebecca Jennings
Why influencers with 7, 8, or 10 kids are having a moment
Family

Americans are having smaller families. Why are we obsessed with large ones?

By Anna North
The lie of “deinfluencing”
You should probably buy less stuff

Influencers will never influence us to buy less stuff. It’s antithetical to the job.

By Rebecca Jennings
Parenting
The expensive, unrealistic, and extremely white world of “momfluencers”The expensive, unrealistic, and extremely white world of “momfluencers”
Parenting

Author Sara Petersen on how a narrow vision of motherhood took over social media.

By Anna North
Culture
What YouTube hustle gurus are really selling youWhat YouTube hustle gurus are really selling you
Culture

YouTube and TikTok are plagued with 20-something “passive income” bros who want your attention — and your money.

By Rebecca Jennings
Inside the Biden campaign’s surprising influencer strategy
The future of the vote

During a pandemic that’s made in-person campaigning a public health hazard, influencers aren’t just fun. They’re a campaign necessity.

By Rebecca Heilweil
Technology
How The Bachelor became a launchpad for influencersHow The Bachelor became a launchpad for influencers
Podcast
Technology

They’re not here to make friends. They’re here to make lots of money. The latest episode of Reset explains.

By Byrd Pinkerton and Arielle Duhaime-Ross
Money
People love Trader Joe’s so much there are now professional Trader Joe’s influencersPeople love Trader Joe’s so much there are now professional Trader Joe’s influencers
Money

There are now popular Instagram accounts devoted to the grocery store’s latest products.

By Rebecca Jennings
Money
Meet the Instagrammers who try on clothes so you don’t have toMeet the Instagrammers who try on clothes so you don’t have to
Money

Want to know how a Target top or some Everlane pants will fit? They’ll tell you.

By Rebecca Jennings
Sobriety is having a moment. Here come the influencers.
Money

Instagram has seen a rise in #SoberIsSexy influencers. But are they good for the sober movement?

By Molly McHugh
Money
Lil Miquela and the virtual influencer hype, explainedLil Miquela and the virtual influencer hype, explained
Money

There’s no way that hot cartoons are actually the future of fashion advertising. Unless there’s already too much money involved to stop them.

By Kaitlyn Tiffany
“Patient influencers” are the latest Instagram trend, and they want to sell you drugs and devices
Money

Big pharma is partnering with influencers to sell new drugs and medical devices.

By Suzanne Zuppello
Money
How and why do influencers make so much money? The head of an agency explains.How and why do influencers make so much money? The head of an agency explains.
Money

The co-founder of Viral Nation explains how influencers can command $100,000 for posts on YouTube or Instagram.

By Chavie Lieber