Making sense of it all

Our world has too much information and not enough context.

We’ve been hearing this a lot lately from those of you in our audience — understandably so, these are chaotic times. There is simply too much news, too many push alerts, too much confusion about what’s happening. It’s leaving many people feeling overwhelmed and at a loss for where to even start. Worse still, we hear from people who say they’re avoiding the news altogether, at a moment when the stakes for our democracy have never been higher.

We want to help solve that problem. At Vox, we have always been committed to helping you understand what truly matters and how to think about it.

That’s why today, we have a couple exciting announcements for our audience.

The first is that today, we’re rolling out a new tagline and mission statement that we think better captures what Vox can do for you in this current era of information overload. And we wanted to tell you about it because it’s inspired by what we’re hearing from our audience every day.

Our new tagline is Making sense of it all.

Our new mission statement is: Our world has too much noise and too little context. Vox helps you understand what matters.

If this sounds like what we’re already doing, then that’s good news for us. It’s been at the core of Vox since our founding more than a decade ago, and it’s hopefully already reflected in the work we’re doing. But we’re making it explicit because we consider this our promise to you — we won’t drown you in panic-inducing headlines or an endless stream of notifications. We’ll sift through the noise and help you make sense of what matters and why. We’ll offer clarity, insight, and tools to help you live a better life. And we’ll have some fun, too.

A good example of what we’re trying to do is The Logoff, our new daily newsletter that tells you — briefly — about the one important political news story you need to know about each day. You’ll start to see more story formats where we tell you about a topic in 400 words or explain it with one chart.

And second, we’re delighted to announce a new benefit as part of the Vox Membership program: Members will be able to access ad-free versions of Vox podcasts. We know that this has been one of the most-requested perks by our Members, so we’re excited to be able to thank our most loyal audience members with this new podcast listening experience. You’ll be able to listen to all your favorite shows, like Today, Explained, The Gray Area, Explain It to Me, and Unexplainable, with no ad breaks. If you’re a Member, you can find instructions on how to access your ad-free podcasts here. (And if not, you can join here.)

Vox exists for you. Our mission is to help you stay informed in a world of too much noise. Tell us how we can be useful.