TikTok
Netflix’s new Hype House series is a morbid tale of what happens when your 15 minutes of fame is up.
Young women on TikTok are eschewing New Year’s resolutions for a “2022 rebrand.” But the rest of the world seems ready to give up entirely.
Most viral fads are meaningless, as explained by sea shanties.
Algorithms are surfacing content that combines Christian ideas and New Age spirituality — along with some conspiracy theories.
Have a “fuccboi little brother”? There’s a TikTok gift guide for that.
Melina Bee is the internet’s historical microaesthetics whisperer.
The app is changing who gets to be a heartthrob. For Ben Awad, computer programmer, it’s been weird.
Muses Escape creates dreamy events and retreats for women, but most importantly, curates immaculate vibes.
A 2002 song by the Mountain Goats about a doomed divorce is suddenly big on TikTok. Why?
One tech company has created a slate of scripted influencers. But how is anyone supposed to tell what’s real and what isn’t?
Audrey Peters and the VIP List girls are infamous for documenting their fabulous lives in Manhattan. But they’re in on the joke.
What is it about fall that just makes us want to buy more stuff?
Facebook is under fire, again. But perhaps its problems are more fundamental.
Their new show on Hulu shows the great American paradox of winning the fame lottery.
Alex Consani, an 18-year-old trans model, is the platform’s most delightful follow.
The She’s All That remake starring TikTok’s Addison Rae is exactly what you think it is.
TikTok is rediscovering preppy fashion, except this time it’s called the “old money aesthetic.”
I’m already late to #BamaRushTok, so here are seven story ideas.
How frantic, meaningless videos took over the internet.
Queer signaling in the age of TikTok.
This year’s Olympics may be cursed, but on TikTok, they’re fun as hell.
Interrogating the “online hot girl” persona.
The videos of parents getting their checks aren’t just a fun meme — they suggest a path for making the one-year policy permanent.
TikTok says it’s fixing an error that caused its algorithms to flag BLM content, but some Black creators are still frustrated.
Several creators have been called out for faking their age and their race.
How TikTok makes $10 drugstore products blow up and flame out faster than ever.
YouTuber scandals fall into one of two categories. Neither is much fun.
And it’s soundtracked by Megan Thee Stallion.
People are turning to TikTok to connect IRL, and FOMO is back, baby!
There’s a crop of influencers romanticizing the workday. Is that a good thing?
Passenger Shaming documents the bad behavior of unruly vacationers. Does it work?
Biden reversed Trump’s executive order banning TikTok, but he’s still pursuing a broader crackdown on Chinese tech.
It’s easy to pretend like you’re in love when there’s clout on the line.
The demand that people with a platform “speak out” on every issue feels misdirected.
The particular ennui of being a social media star is a microcosm of what’s happening to us all.
Or, how algorithms reward mediocrity.
Bloomberg business reporter Shelly Banjo explains how a goofy Chinese app took over the world.
On “cheugy” and the internet’s endless fascination with out-of-touch white women.
The app’s new celebrity doppelganger feature keeps telling me I look like Matthew Morrison, and for that it must be stopped.