I’ve maintained that the pumpkin spice latte — a gooey, unctuous, saccharine, brown liquid that is sold at coffee shops across this country — is one of the greatest tricks capitalism has ever pulled on the American people. It’s a perfect storm of marketing (there is no pumpkin in a PSL) and trend forecasting, that has resulted in over 200 million PSLs sold at Starbucks since 2003.
John Oliver cannot explain why Americans love pumpkin-flavored things so much
Alex Abad-Santos is a senior correspondent who explains what society obsesses over, from Marvel and movies to fitness and skin care. He came to Vox in 2014. Prior to that, he worked at The Atlantic.
John Oliver, the people’s hero, had the week off but still managed to find some time to rightfully eviscerate the popular drink which “tastes like a candle”:
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