Amazon will deliver to your office, a nearby locker, or even inside your front door. Now, Prime members can add their car as a delivery destination, too.
Amazon’s newest delivery option for Prime members: Inside their car
At launch, customers will need to have a later-model vehicle from select carmakers like Volvo and GMC.
Jason Del Rey has been a business journalist for 15 years and has covered Amazon, Walmart, and the e-commerce industry for the last decade. He was a senior correspondent at Vox.
The online retail giant, which continues to act with the belief that Prime customers will trade more than a bit of privacy for convenience, has started to roll out an in-car delivery option for Prime customers with eligible 2015 or newer Chevy, Buick, GMC, Cadillac or Volvo vehicles.
Amazon believes the option could appeal to customers who don’t want packages left out on their porch or those who need to receive an order while away from home. The vehicles need to be parked in a publicly accessible area that is in the vicinity of an address in a customer’s Amazon address book to qualify for this delivery option.
Delivery people get GPS and license plate information in order to find the right vehicle. When they request access to the car, Amazon says it confirms that they have the right package and are at the right location before the vehicle gets unlocked. Customers receive notifications when the package is on the way and after it has been delivered.
Amazon said the program is available to customers in 37 metro areas around the U.S. Customers must have active OnStar or Volvo On Call accounts for their vehicles in order to qualify for delivery.
The in-car delivery launch comes six months after Amazon announced a new delivery option that would allow customers to select in-home delivery for certain orders. That program, dubbed Amazon Key, requires Prime members to purchase eligible digital locks and video cameras before they can choose in-home deliveries.
The in-car option, however, requires no special hardware. But it does require giving up a certain level of privacy to Amazon in exchange for added convenience. American consumers have indicated over and over again that they are willing to make that trade.
This article originally appeared on Recode.net.
