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Have you ever noticed that all bridal shower invites use the same bouncy cursive font? Or that every restaurant, from huge chains to tiny cafes, has the same industrial chairs? Or that more and more movies have title cards popping up mid-film? Well, we have. And we’re here to tell you why.

Noticed is Vox’s column that explains the trends you’ve been seeing all over the place — whether it’s paint-dipped kitchen items or grown-up sticker packs. We want to tell you when a trend started to take off, why a certain style or trope is suddenly everywhere, and what it says about our larger cultural moment.

This is the column where we answer the questions you didn’t even know you had. If you’ve noticed something that you want more information about, tweet us @thegoods or @voxdotcom and it might spark our next investigation.

  • Philip Walford

    Why are fictional presidents so young?

    Actor Justin Kirk, as presidential candidate Jeryd Mencken, wears a black suit and attends a church service, with people seated in pews shown behind him.
    Actor Justin Kirk, as presidential candidate Jeryd Mencken, wears a black suit and attends a church service, with people seated in pews shown behind him.
    Justin Kirk as Jeryd Mencken on Succession.
    Warner Bros.

    Welcome to Noticed, Vox’s cultural trend column. You know that thing you’ve been seeing all over the place? Allow us to explain it.

    What it is: They’re charming, fit, and usually good-looking, with Arlington-cemetery smiles and oilfield hair. There’s a decent chance they’ll have served in a familiar conflict like Iraq or Afghanistan. They can be found on either side of the political divide. A few of them are even women. They represent a new kind of politics, but you can’t vote for them because they only exist on our screens. They’re fictional presidents, and they’re young. So unbelievably young.

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  • Esther Zuckerman

    It’s pasta salad summer

    A bowl of pasta salad featuring fusilli with corn, tomatoes, and feta cheese.
    A bowl of pasta salad featuring fusilli with corn, tomatoes, and feta cheese.
    It’s not your imagination: pasta salad is taking over social media.
    Carlo A/Getty Images

    Welcome to Noticed, Vox’s cultural trend column. You know that thing you’ve been seeing all over the place? Allow us to explain it.

    What is it: Glorious pasta salads. But these are not your random aunt’s mayo-filled macaroni creations you remember from childhood barbeques. These are aesthetically pleasing bowls with interesting noodle shapes (heard of anellini?) and creative ingredients (halloumi, anyone?). They use fresh produce and Instagram-friendly oil brands, and they sometimes even require cooking rather than just haphazardly chopping items and throwing them together. The dressings? They are homemade.

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  • Constance Grady

    Constance Grady

    All the big new rom-coms star the same people they did 20 years ago

    George Clooney and Julia Roberts in Ticket to Paradise.
    George Clooney and Julia Roberts in Ticket to Paradise.
    George Clooney and Julia Roberts in Ticket to Paradise.
    Courtesy of Vince Valitutti/Universal Pictures

    Welcome to Noticed, Vox’s cultural trend column. You know that thing you’ve been seeing all over the place? Allow us to explain it.

    What it is: Charming, romantic, and frivolous mid-budget films of the kind we’re used to saying “don’t get made anymore” are back in theaters! The twist: they all feature the same people who used to be in this kind of movie back when they did make mid-budget films and put them in movie theaters on a regular basis. The stars of the ’90s and 2000s are back in a rom-com near you.

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  • Constance Grady

    Constance Grady

    TV shows keep making the loser in a love triangle bi

    Never Have I Ever’s Aneesa (left, Megan Suri) is the latest recipient of the Bisexual Safety Switch. Pictured here with Lee Rodriguez as Fabiola in episode 302.
    Never Have I Ever’s Aneesa (left, Megan Suri) is the latest recipient of the Bisexual Safety Switch. Pictured here with Lee Rodriguez as Fabiola in episode 302.
    Never Have I Ever’s Aneesa (left, Megan Suri) is the latest recipient of the Bisexual Safety Switch. Pictured here with Lee Rodriguez as Fabiola in episode 302.
    Netflix

    Welcome to Noticed, Vox’s cultural trend column. You know that thing you’ve been seeing all over the place? Allow us to explain it.

    What it is: A beloved and immortal plot line common to most good TV shows (do not fact-check this) is a love triangle between the heroine, her love interest, and her rival. After suitable amounts of romantic angst and pining, the love triangle traditionally comes to some sort of climax or resolution.

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  • Alissa Wilkinson

    Alissa Wilkinson

    Every movie seems to be split into chapters these days

    A silent film subtitle from the 1927 film “The Show” that reads, If it’s his heart you want I’ll cut it out and give it to you!”
    A silent film subtitle from the 1927 film “The Show” that reads, If it’s his heart you want I’ll cut it out and give it to you!”
    Intertitles used to fill in information — but these days, they fill a different purpose.
    Warner Archive

    Welcome to Noticed, Vox’s cultural trend column. You know that thing you’ve been seeing all over the place? Allow us to explain it.

    What it is: Movies with “chapter titles” — text appearing by itself, rather than over images, throughout the film, between scenes. They break the film into segments and give each segment a name.

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  • Terry Nguyen

    Terry Nguyen

    The claw clip’s comeback

    Two claw clips, one blush pink and one alabaster white, against a pink and white background.
    Two claw clips, one blush pink and one alabaster white, against a pink and white background.
    The claw clip has us, the mid- to long-haired people of the world, quite literally in its grip.
    Getty Images

    Welcome to Noticed, The Goods’ design trend column. You know that thing you’ve been seeing all over the place? Allow us to explain it.

    What they are: A type of hair clip, identified by two rows of pronged “teeth” that clamp down like a claw into the wearer’s hair. Also referred to as “jaw” clips (to which I say: tomato, tomâto). Typically made from metal, plastic, or cellulose acetate — a synthetic material that is biodegradable — and sold in many prints (tortoiseshell, checkerboard, alabaster), sizes (a three-prong mini or a “big effing clip”), and shapes.

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  • Jack Riewe

    The latest trend in jewelry is summer camp chic

    Getty Images/iStockphoto

    Welcome to Noticed, The Goods’ design trend column. You know that thing you’ve been seeing all over the place? Allow us to explain it.

    What is it: Custom bead accessories, the famed relics of summer camp, have been resurrected to remind us that multicolored, far-out necklaces and bracelets can still make us feel cool in a post-pandemic summer. Handmade DIY bead jewelry is back, providing a source of artistic and fashion expression with glossy-coated oblong shapes. While modern pieces are still campy, they have been rebranded as maximalist statements for those looking to accessorize while reminiscing their childhood.

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  • Shira Tarlo

    Shira Tarlo

    Why brown is so on trend in fashion and design

    A woman wearing brown cargo pants.
    A woman wearing brown cargo pants.
    Patricia Wirschke, fashion blogger, art historian, and CEO, wearing brown in April 2021.
    Mathis Wienand/Getty Images

    Welcome to Noticed, The Goods’ design trend column. You know that thing you’ve been seeing all over the place? Allow us to explain it.

    What it is: Brown is having a renaissance. From deep chocolate to buttery toffee, brunette hues have returned from fashion exile to become one of the most sought-after shades of the year. Long considered dated, dull, and unsophisticated — especially when compared to fellow neutrals like black, white, and gray — the color seems to have rehabilitated its public image and emerged as a mainstay in the homes and wardrobes of celebrities, models, designers, and influencers. Even Gen Z is on board.

    Read Article >
  • Melinda Fakuade

    Melinda Fakuade

    Pants are fun now

    A person walks while wearing tie-dye pants.
    A person walks while wearing tie-dye pants.
    Pants in the wildest textures, hues, and fits you can imagine: It’s about time.
    Christian Vierig/Getty Images

    Welcome to Noticed, The Goods’ design trend column. You know that thing you’ve been seeing all over the place? Allow us to explain it.

    What they are: Pants! With patchwork and kitschy patterns, like checkerboard or squiggles. In textures like velvet, corduroy, or knit. With underbutt slashes or thigh gashes.

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  • Mycah Hazel

    The return of the sweater vest

    Sweater vests are making a cozy comeback.
    Sweater vests are making a cozy comeback.
    Sweater vests are making a cozy comeback.
    Edward Berthelot/Getty Images

    Welcome to Noticed, The Goods’ design trend column. You know that thing you’ve been seeing all over the place? Allow us to explain it.

    What they are: Sleeveless, waist-length sweaters with a V-neck, typically worn over button-up blouses, T-shirts, or crew-neck sweaters. They are often made of a knit material and if not a solid color, tend to be argyle, houndstooth, or any pattern resembling a 1980s bus seat.

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  • Rebecca Jennings

    Rebecca Jennings

    Bike shorts are the official uniform of pandemic summer

    See? So cute!
    See? So cute!
    See? So cute!
    Courtesy of Girlfriend Collective

    Welcome to Noticed, The Goods’ design trend column. You know that thing you’ve been seeing all over the place? Allow us to explain it.

    What are they: Stretchy, form-fitting, and usually high-waisted shorts that hit above the knee. Like leggings, but y’know, shorter. As their name suggests, bike shorts are best known for being worn by cyclists, but over the past few years they’ve been given a stylish “camp-counselor chic” upgrade.

    Read Article >
  • Rebecca Jennings

    Rebecca Jennings

    Why does everyone but me have a sunburst mirror?

    They’re everywhere!
    They’re everywhere!
    They’re everywhere!
    Target, Wayfair

    Welcome to Noticed, The Goods’ design trend column. You know that thing you’ve been seeing all over the place? Allow us to explain it.

    What are they: Small, circular mirrors with rays or rods extending in all directions. Often affixed to walls as a standalone piece above beds, mantels, or consoles, they’re mostly used as purely decorative rather than functional.

    Read Article >
  • Eliza Brooke

    Eliza Brooke

    Terrazzo used to be kitschy. Now it’s on everything from Spalding basketballs to Madewell dresses.

    An armchair and side table on a terrazzo background and floor.
    An armchair and side table on a terrazzo background and floor.
    Terrazzo isn’t just for floors anymore.
    Getty Images

    Welcome to Noticed, The Goods’ design trend column. You know that thing you’ve been seeing all over the place? Allow us to explain it.

    What it is: Terrazzo, a speckled, durable style of flooring that originated in 15th century Venice. It consists of chips of marble, stone, or glass, the gaps filled by cement or a similar binding material; the surface is then buffed to a smooth finish. But we’re not actually talking about floors today, nor are we even necessarily talking about marble and cement. This is the terrazzo extended universe, which includes real terrazzo as well as flat, trompe l’oeil versions of the same: breezy Madewell dresses and leather luggage tags in terrazzo prints, terrazzo adhesive film available on Amazon, terrazzo Target throw blankets, terrazzo shower speakers from Asos, Make Beauty terrazzo eyeshadow and bronzer, and even a terrazzo Spalding basketball sold at Urban Outfitters. If it has a surface, it can and will be terrazzo-ed.

    Read Article >
  • Molly McHugh

    How the very 2000s puka shell necklace made a comeback

    A white, shell-bead necklace
    A white, shell-bead necklace
    “Puka” actually means hole in Hawaiian.
    Sarah Lawrence for Vox

    Welcome to Noticed, The Goods’ design trend column. You know that thing you’ve been seeing all over the place? Allow us to explain it.

    What it is: If you were a youth in the 1970s, ’90s, or even early, early aughts, then I don’t have to tell you what a puka shell necklace is — but I will anyway! Puka shells are small, white pieces of shell that are strung along a chain, usually choker length or slightly longer; the necklaces most offer sit just on or slightly above the collar bone. There are a variety of styles: full, smooth shells (sometimes called cowrie shells, which more or less just refers to a series of shells); jagged, bright white chunks on a chain; small, circular, evenly sized bits.

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  • Eliza Brooke

    Eliza Brooke

    Why restaurants, stores, and Kylie Jenner’s house are absolutely covered in flowers

    Flowers on display at Glossier store.
    Flowers on display at Glossier store.
    Glossier’s Seattle pop-up store featured hills of live moss dotted with flowers and other plants.
    Glossier

    Welcome to Noticed, The Goods’ design trend column. You know that thing you’ve been seeing all over the place? Allow us to explain it.

    What it is: Abundant, large-scale floral and plant installations — sometimes manicured, but often wild — used as brand marketing, store decor, and scenery at red-carpet events. Crafted from all kinds of flora (rainbow roses, local wildflowers, mosses, and grass), these arrangements have an overwhelming, enveloping effect.

    Read Article >
  • Rebecca Jennings

    Rebecca Jennings

    How did “sexy milkmaid” become a popular look?

    A woman in a puff-sleeve dress and a horse stand by the ocean.
    A woman in a puff-sleeve dress and a horse stand by the ocean.
    Square-neck, puff-sleeve dresses and blouses are inescapable this summer.
    Doen

    Welcome to Noticed, The Goods’ design trend column. You know that thing you’ve been seeing all over the place? Allow us to explain it.

    What they are: Crisp white square-neck, puff-sleeve blouses and dresses that give the impression that the wearer’s primary profession is milking cows or scrubbing the bow of a pirate ship. (But in a glamorous way, like in a Sofia Coppola movie.) There might be a corset element, like lacing, or other feminine touches such as smocking, ruching, or ruffles. Possible descriptors of this style: wenchcore, prairiecore, yodelcore.

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  • Eliza Brooke

    Eliza Brooke

    How mini Australian shepherds got so popular

    Mini Australian shepherds are known for their mottled coats and often marbled eyes.
    Mini Australian shepherds are known for their mottled coats and often marbled eyes.
    Mini Australian shepherds are known for their mottled coats and often marbled eyes.
    Nicolas Armer/Picture Alliance/Getty Image

    Welcome to Noticed, The Goods’ design trend column. You know that thing you’ve been seeing all over the place? Allow us to explain it.

    What it is: Miniature Australian shepherds, also known as miniature American shepherds, arguably the dog breed of the moment. Extremely smart, athletic, and loyal (a “Velcro” dog, to quote one breeder), these herding dogs have become popular pets in recent years. They’re smaller than full-size Australian shepherds — 14 to 18 inches tall and roughly 20 to 40 pounds, versus more than 18 inches and 40 to 60-plus pounds — and have wide variation in the color of their eyes, which can be mismatched or marbled in shades of bright blue, brown, and hazel; and mottled coats, which can be blue-gray, red, black, or white.

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  • Molly McHugh

    Rattan furniture is everywhere because we all want to be on vacation

    Furniture made from rattan, like these pieces from Justina Blakeney’s Jungalow collection, is becoming more and more popular.
    Furniture made from rattan, like these pieces from Justina Blakeney’s Jungalow collection, is becoming more and more popular.
    Furniture made from rattan, like these pieces from Justina Blakeney’s Jungalow collection, is becoming more and more popular.
    Jungalow

    Welcome to Noticed, The Goods’ design trend column. You know that thing you’ve been seeing all over the place? Allow us to explain it.

    What it is: Rattan is what’s most often used to create furniture that makes you feel as if you’ve entered a Tahitian beach resort. But to talk about rattan, we should first talk about wicker. Rattan can be wicker, but not all wicker is made from rattan, although the terms are often confused. Wicker is a form of weaving, the process of creating woven items. (Arguably, wicker is truly the rising trend, as woven material — rattan, synthetic, and beyond — is hugely popular, but the term tends to conjure images of antique farmhouse-style furniture, whereas rattan is associated with the tropics-inspired look that’s taken hold.)

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  • Kaitlyn Tiffany

    Kaitlyn Tiffany

    Why palm fronds are such a popular summer print every year

    There are 267 palm frond printed items available on ASOS. And 32,907 on Etsy. 
    There are 267 palm frond printed items available on ASOS. And 32,907 on Etsy. 
    There are 267 palm frond printed items available on ASOS. And 32,907 on Etsy.
    Getty Images/EyeEm

    Welcome to Noticed, The Goods’ design trend column. You know that thing you’ve been seeing all over the place? Allow us to explain it.

    What it is: Palm frond print. You know — a print that is just a basic illustration of the leaves of a palm tree. Sometimes conflated with banana leaf print, though they are not the same thing. (Banana leaves, when used in American fashion and design, have a distinctly colonialist vibe that palm trees do not quite have.) Palm frond print can be neon or pastel or black and white, and the palm fronds do not have to be the actual color of palm trees, which in the case of Los Angeles right now is mostly a sickly yellow.

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  • Eliza Brooke

    Eliza Brooke

    Love lime green makeup all of a sudden? Blame Instagram, of course.

    Women wearing lime green eye makeup.
    Women wearing lime green eye makeup.
    Chelsea Moylan, left, and Lillian Ahenkan.
    Photos courtesy of Chelsea Moylan; Lillian Ahenkan

    Welcome to Noticed, The Goods’ design trend column. You know that thing you’ve been seeing all over the place? Allow us to explain it.

    What it is: Colorful, painterly, hyperpigmented eye makeup in shades both neon and muted. Sometimes it’s applied in a swath across the eyelids, sometimes it’s the basis for unexpected swoops and streaks, and sometimes it’s the accent on an otherwise standard look. It can be precise or a little messy, like a rogue brush stroke on a canvas. But matte, opaque formulations, as opposed to shimmery or sparkly ones, are key here.

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  • Eliza Brooke

    Eliza Brooke

    Why funky ’70s-style fonts are popping up on brands like Chobani and Glossier

    The set of letters in the Chobani typeface.
    The set of letters in the Chobani typeface.
    Chobani’s custom typeface.
    Chobani

    Welcome to Noticed, The Goods’ design trend column. You know that thing you’ve been seeing all over the place? Allow us to explain it.

    What it is: Groovy, curvy, smooth typefaces used in startup and corporate branding. Does it make you think of the late 1960s and ’70s? That’s it.

    Read Article >
  • Eliza Brooke

    Eliza Brooke

    Rainbow fashion offers joy in a joyless time

    A person’s feet wearing colorful sneakers.
    A person’s feet wearing colorful sneakers.
    These Gucci shoes are just one of many rainbow items all over fashion right now.
    Robert Marquardt/Getty Images

    Welcome to Noticed, The Goods’ design trend column. You know that thing you’ve been seeing all over the place? Allow us to explain it.

    What it is: rainbow hues presented in stripes or gradients all over clothing, jewelry, and other accessories for grown-ups. These products sit at price points both accessible and ultra high-end, from independent brands and mass market players alike. Occasionally, designers exercise artistic license and scramble the order in which a rainbow’s colors naturally occur. This still counts.

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  • Ellen Airhart

    The Instagram-famous plant that used to be impossible to find

    a small green plant with coin-shaped leaves and long stems
    a small green plant with coin-shaped leaves and long stems
    The Pilea peperomioides, looking quite Instagrammable.
    Getty Images/EyeEm

    Welcome to Noticed, The Goods’ design trend column. You know that thing you’ve been seeing all over the place? Allow us to explain it.

    What it is: A hardy plant, called Pilea peperomioides, that once grew on rocks in the shade in the southwestern Yunnan province of China. It grows about a foot tall and forms orbs of brightly verdant round leaves. Now it’s rare in its native habitat but everywhere in homes.

    Read Article >
  • Daisy Alioto

    The colorful design trend aiming to soothe these anxious times

    A gradient of pinks.
    A gradient of pinks.
    A gradient of pinks.
    Sarah Lawrence for Vox

    Welcome to Noticed, The Goods’ design trend column. You know that thing you’ve been seeing all over the place? Allow us to explain it.

    What it is: A digital or print effect where one color fades into another. Typically rendered in soft or pastel tones.

    Read Article >
  • Eliza Brooke

    Eliza Brooke

    Rugs are getting weirder

    The Sphinx rug by Evi O is just one of many off-kilter textiles currently on the market.
    The Sphinx rug by Evi O is just one of many off-kilter textiles currently on the market.
    The Sphinx rug by Evi O is just one of many off-kilter textiles currently on the market.
    Slowdown Studio

    Welcome to Noticed, The Goods’ design trend column. You know that thing you’ve been seeing all over the place? Allow us to explain it.

    What it is: Rugs, throw blankets, bathmats, woven wall hangings, and other textiles for the home scattered with abstract — sometimes geometric but frequently curvy or lumpy — shapes. A bit of a riff on color blocking, they’re often rendered in surprising, dissonant color combinations, like pale green and tangerine or slate blue and buttery yellow.

    Read Article >
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