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No More ‘Glassholes’ at Google. It’s Now Project Aura.No More ‘Glassholes’ at Google. It’s Now Project Aura.
Technology

A Glass by any other name.

By Mark Bergen
Technology
Google’s Medical Moonshots Take Aim at Mental HealthGoogle’s Medical Moonshots Take Aim at Mental Health
Technology

Another day, another big Alphabet hire.

By Mark Bergen
Technology
Who Is Google’s Self-Driving Car CEO, and Where Is He Heading?Who Is Google’s Self-Driving Car CEO, and Where Is He Heading?
Technology

He’s an exec that speaks car and geek.

By Mark Bergen
Technology
Is Health Care Google’s Next Big Business After Search? This Investment Bank Thinks So.Is Health Care Google’s Next Big Business After Search? This Investment Bank Thinks So.
Technology

In a research report, Cowen and Company say investors aren’t bullish enough on Google’s medical bets.

By Mark Bergen
Technology
Google’s Eric Schmidt Takes Potshot at Apple Music in Artificial Intelligence Op-EdGoogle’s Eric Schmidt Takes Potshot at Apple Music in Artificial Intelligence Op-Ed
Technology

AI makes music a “much less elitist taste-making process,” according to the Alphabet chairman.

By Mark Bergen
Technology
Amazon Is Great, Sleep Is Overrated and Other Words of Wisdom From Marc AndreessenAmazon Is Great, Sleep Is Overrated and Other Words of Wisdom From Marc Andreessen
Technology

The investor and tech impresario talks with Kara Swisher in an hour-long interview.

By Noah Kulwin
Technology
Google Has a New FaceGoogle Has a New Face
Technology

A new logo for a post-desktop Google.

By Mark Bergen
Technology
Thinner, Happier, More Productive: Nest Thermostat Gets an UpgradeThinner, Happier, More Productive: Nest Thermostat Gets an Upgrade
Technology

The connected device comes with a couple new software tricks.

By Mark Bergen
Technology
Google Life Sciences Company Has New Deal, Official Nemesis in DiabetesGoogle Life Sciences Company Has New Deal, Official Nemesis in Diabetes
Technology

The Alphabet company, a sci-fi pharma lab, is also searching for a new name.

By Mark Bergen
Technology
Google Now’s Staff Exodus Reveals Hurdles for New CEO PichaiGoogle Now’s Staff Exodus Reveals Hurdles for New CEO Pichai
Technology

What the saga of one standout product at Google says about Google.

By Mark Bergen
Technology
Can Alphabet Solve Google’s Hooli Problem?Can Alphabet Solve Google’s Hooli Problem?
Technology

The most important letters in Alphabet? C.E.O.

By Mark Bergen
Technology
What Google’s Alphabet Really Spells for Silicon Valley: “I” Is for Innovation (And Also Irrelevance)What Google’s Alphabet Really Spells for Silicon Valley: “I” Is for Innovation (And Also Irrelevance)
Technology

Like a lot of places in this world, it’s hard to be old in the center of tech.

By Kara Swisher
Technology
Google for Work’s Amit Singh and Shahla Aly Are Coming to Code/EnterpriseGoogle for Work’s Amit Singh and Shahla Aly Are Coming to Code/Enterprise
Technology

It’s difficult to get through a work day without touching Google, and that’s just how our latest pair of speakers like it.

By Arik Hesseldahl
Technology
Corporate Selfies and Changing Company ReportingCorporate Selfies and Changing Company Reporting
Technology

Most people who take selfies want to show off the best possible side of themselves. Company financial reporting is to some extent the same.

By Jan Dawson
Technology
Re/wind: Google Becomes Alphabet, Tinder Twitter Drama and MoreRe/wind: Google Becomes Alphabet, Tinder Twitter Drama and More
Technology

Also, more details on NBCU and Vox Media/BuzzFeed.

By Noah Kulwin
Technology
Google Already Consulted With Top Geneticist on Mosquito Project, Hinting at Next Alphabet MoonshotGoogle Already Consulted With Top Geneticist on Mosquito Project, Hinting at Next Alphabet Moonshot
Technology

A leading geneticist has had talks with Larry Page and a top Google exec about the field.

By Mark Bergen
Technology
Here’s What Google’s Alphabet Businesses Might Look Like: The Qualcomm of Medical TechHere’s What Google’s Alphabet Businesses Might Look Like: The Qualcomm of Medical Tech
Technology

The newest company in Google’s Alphabet, Life Sciences, cuts a deal to make miniaturized diabetes monitors.

By Mark Bergen
Technology
Chris Sacca Says Jack Dorsey Could and Should Be Twitter’s Next CEO on ‘Re/code Decode’Chris Sacca Says Jack Dorsey Could and Should Be Twitter’s Next CEO on ‘Re/code Decode’
Technology

The high-profile investor goes long on Twitter’s C-suite drama, Google’s new name and his rules for investing.

By Noah Kulwin
Technology
BMW Looks at Whether Google’s Alphabet Infringes Trademark RightsBMW Looks at Whether Google’s Alphabet Infringes Trademark Rights
Technology

A legal dispute is unlikely since Google doesn’t plan to offer products under the Alphabet name.

By Reuters
Technology
What We Know About Google’s Alphabet Soup. And What We Don’t.What We Know About Google’s Alphabet Soup. And What We Don’t.
Technology

A conglomeration of unanswered questions.

By Mark Bergen
Technology
After Alphabet Changes, Google Also Gets New Money Makers for Key UnitAfter Alphabet Changes, Google Also Gets New Money Makers for Key Unit
Technology

It’s going to take three to replace one Omid Kordestani as Google’s business leader.

By Mark Bergen
Technology
A,B,C as Easy as 1,2,3 -- Follow the Money in the Google RenamingA,B,C as Easy as 1,2,3 -- Follow the Money in the Google Renaming
Technology

Kids still get to be kids, but now the price of that fun will presumably be counted.

By Kara Swisher
Technology
Google Renames Self Alphabet, Gives Sundar Pichai Better TitleGoogle Renames Self Alphabet, Gives Sundar Pichai Better Title
Technology

Larry and Sergey have the moonshots, and Sundar has Google.

By Mark Bergen