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Amazon

Vox’s coverage of tech giant Amazon: news, analysis, exclusives, and more.

Technology
Amazon will lower Whole Foods prices right away and Prime members will get special discountsAmazon will lower Whole Foods prices right away and Prime members will get special discounts
Technology

The price reductions will roll out on Monday, Aug. 28.

By Jason Del Rey
Technology
Tech has yet to totally bail on TrumpTech has yet to totally bail on Trump
Technology

But the companies and execs aiding the American Technology Council are growing wary.

By Tony Romm
Technology
Blue Apron and Snap stocks are both down over 40 percent since going publicBlue Apron and Snap stocks are both down over 40 percent since going public
Technology

The companies are reporting earnings today.

By Rani Molla
Technology
It’s not just Google — many major tech companies are struggling with diversityIt’s not just Google — many major tech companies are struggling with diversity
Technology

Here’s a look at their comparative diversity.

By Rani Molla
Technology
One of the most popular mattress makers on Amazon is building an Amazon-powered storeOne of the most popular mattress makers on Amazon is building an Amazon-powered store
Technology

Tuft & Needle is “doubling down” on Amazon.

By Jason Del Rey
Technology
Amazon is on a huge hiring spree for AWS and ad salespeopleAmazon is on a huge hiring spree for AWS and ad salespeople
Technology

Hiring in those groups is north of 42 percent year over year.

By Jason Del Rey
Technology
Nearly 40 million Americans use Roku, beating out Google’s ChromecastNearly 40 million Americans use Roku, beating out Google’s Chromecast
Technology

But smart TVs are the most popular way to watch internet video on TV.

By Rani Molla
Technology
The government should fight ‘corporate villainy’ in tech, Senator Cory Booker saysThe government should fight ‘corporate villainy’ in tech, Senator Cory Booker says
Technology

On the latest Recode Decode, Booker said Silicon Valley is inflaming inequality and Google is ripe for an antitrust investigation.

By Eric Johnson
Technology
Another Democrat in the U.S. Congress is sounding alarms about the Amazon-Whole Foods dealAnother Democrat in the U.S. Congress is sounding alarms about the Amazon-Whole Foods deal
Technology

Rep. David Cicilline, the leading Democrat on the House’s antitrust committee, is asking for a hearing.

By Tony Romm
Technology
Photos: Jeff Bezos, Tim Cook  and Ivanka Trump are hanging out this week at an exclusive mogul retreatPhotos: Jeff Bezos, Tim Cook  and Ivanka Trump are hanging out this week at an exclusive mogul retreat
Technology
Amazon’s 2017 Prime Day could mark an Echo and Alexa tipping pointAmazon’s 2017 Prime Day could mark an Echo and Alexa tipping point
Technology

7x Echos sold this year is a big deal.

By Jason Del Rey
Technology
Watch Amazon wreak stock-price havoc this month on competitors of all stripesWatch Amazon wreak stock-price havoc this month on competitors of all stripes
Technology

Internet retailer. Competitor killer.

By Rani Molla
Technology
Best Buy lost $1 billion in value on the news of Amazon’s Geek Squad competitorBest Buy lost $1 billion in value on the news of Amazon’s Geek Squad competitor
Technology

The new service is now live in seven West Coast cities.

By Jason Del Rey
Technology
Amazon is quietly rolling out its own Geek Squad to set up gadgets in your homeAmazon is quietly rolling out its own Geek Squad to set up gadgets in your home
Technology

The new service is aimed at educating customers about “the smart home” — and, naturally, about Alexa.

By Jason Del Rey
Technology
A $4 billion clothing company created an exclusive brand for Amazon PrimeA $4 billion clothing company created an exclusive brand for Amazon Prime
Technology

Carter’s rolled out Simple Joys in the spring.

By Jason Del Rey
Technology
Amazon Prime is on pace to become more popular than cable TVAmazon Prime is on pace to become more popular than cable TV
Technology

Estimates show that nearly as many U.S. households subscribe to Prime as to pay TV.

By Jason Del Rey and Rani Molla
Technology
Amazon threatened to kill its Whole Foods deal if the grocer started a bidding warAmazon threatened to kill its Whole Foods deal if the grocer started a bidding war
Technology

... or if the M&A talks leaked to the press.

By Jason Del Rey
Technology
Is there room for both Amazon and Walmart?Is there room for both Amazon and Walmart?
Technology

Recode’s Jason Del Rey talks about Amazon’s planned acquisition of Whole Foods, what Walmart is doing with Jet.com and more on Too Embarrassed to Ask.

By Eric Johnson
Technology
Get ready, the smart speaker market pioneered by Amazon’s Echo is about to get crowdedGet ready, the smart speaker market pioneered by Amazon’s Echo is about to get crowded
Technology

It’s going to be fascinating to watch this market unfold, as it probably won’t follow any of the established patterns from other recent hot devices.

By Jan Dawson
Technology
Actually, Amazon now says it’s not developing its own winesActually, Amazon now says it’s not developing its own wines
Technology

A new wine label called Next appeared on Amazon.com in late June.

By Jason Del Rey
Technology
Facebook’s and Twitter’s executive leadership are still the most white among big Silicon Valley companiesFacebook’s and Twitter’s executive leadership are still the most white among big Silicon Valley companies
Technology
President Trump has attacked Amazon, incorrectly claiming that it owns the Washington Post for tax purposesPresident Trump has attacked Amazon, incorrectly claiming that it owns the Washington Post for tax purposes
Technology

Trump’s tweet comes days after he met with Amazon CEO Jeff Bezos.

By Tony Romm
Technology
This Amazon-backed media startup has raised $15 million to make a big bet on commerceThis Amazon-backed media startup has raised $15 million to make a big bet on commerce
Technology

Clique Media Group already sells a fashion line at Target.

By Jason Del Rey
Technology
Amazon’s idea for a massive drone dock looks like a cross between a beehive and a spaceshipAmazon’s idea for a massive drone dock looks like a cross between a beehive and a spaceship
Technology

Amazon is interested in moving its future drone delivery fulfillment centers closer to urban centers.

By April Glaser
Technology
Amazon’s Nike deal took a billion dollar bite out of competing retailersAmazon’s Nike deal took a billion dollar bite out of competing retailers
Technology

Work hard, have fun, make money.

By Rani Molla
Technology
Google needs Slack more than Amazon doesGoogle needs Slack more than Amazon does
Technology

This is about attracting developers.

By Tess Townsend
Technology
Amazon Prime is testing a try-before-you-buy option on up to 15 pieces of clothing at a timeAmazon Prime is testing a try-before-you-buy option on up to 15 pieces of clothing at a time
Technology

Prime Wardrobe is currently in beta.

By Jason Del Rey
Technology
Full transcript: Amir Bar-Lev, the director of ‘Long Strange Trip,’ on Recode MediaFull transcript: Amir Bar-Lev, the director of ‘Long Strange Trip,’ on Recode Media
Technology

It seems fitting that a Grateful Dead documentary would be four hours long.

By Recode Staff
Technology
One of the Amazon execs leading its cashierless ‘store of the future’ has left the companyOne of the Amazon execs leading its cashierless ‘store of the future’ has left the company
Technology

Bali Raghavan was a director of technology for Amazon Go.

By Jason Del Rey
Technology
How to keep Amazon from eating your business, tooHow to keep Amazon from eating your business, too
Technology

The tech giants are aggressively moving into traditional businesses at the same time as legacy brands are going through digital transformation.

By Peter Guagenti
Technology
Amazon’s Whole Foods buy removed nearly $22 billion in market value from rival supermarketsAmazon’s Whole Foods buy removed nearly $22 billion in market value from rival supermarkets
Technology
Here’s what Amazon’s acquisition of Whole Foods means for InstacartHere’s what Amazon’s acquisition of Whole Foods means for Instacart
Technology

A potentially big impact, but also a silver lining.

By Jason Del Rey
Technology
Look what happened to grocery stocks after Amazon announced it’s buying Whole FoodsLook what happened to grocery stocks after Amazon announced it’s buying Whole Foods
Technology

Their stock isn’t looking so fresh.

By Rani Molla
Technology
Amazon used to be worth about half of Whole FoodsAmazon used to be worth about half of Whole Foods
Technology

Now look at it.

By Rani Molla
Technology
Amazon is buying more than groceries with Whole Foods — it’s also getting more than 400 stores to use as delivery hubsAmazon is buying more than groceries with Whole Foods — it’s also getting more than 400 stores to use as delivery hubs
Technology
NYU’s Scott Galloway predicted Amazon’s Whole Foods acquisition on Recode DecodeNYU’s Scott Galloway predicted Amazon’s Whole Foods acquisition on Recode Decode
Technology

Listen to Galloway explain why the $13.7 billion deal makes sense on the latest Recode Decode, hosted by Kara Swisher.

By Eric Johnson
Technology
Amazon is buying Whole Foods for almost $14 billionAmazon is buying Whole Foods for almost $14 billion
Technology

Amazon’s push into groceries and retail just got serious.

By Dan Frommer
Technology
At almost $14 billion, Whole Foods would be Amazon’s biggest acquisition by a lotAt almost $14 billion, Whole Foods would be Amazon’s biggest acquisition by a lot
Technology

Second biggest: Zappos in 2009.

By Rani Molla
Technology
Trump’s criticism of Amazon looms over its Whole Foods dealTrump’s criticism of Amazon looms over its Whole Foods deal
Technology

Don’t forget these comments from the 2016 election.

By Tony Romm
Technology
Slack is raising another $500 million — and has attracted interest from a range of big buyers like AmazonSlack is raising another $500 million — and has attracted interest from a range of big buyers like Amazon
Technology

The business communications company has gotten acquisition offers in the past from Microsoft and others.

By Kara Swisher