Augmented Reality
A physical-world stunt for a multi-platform digital media phenomenon. Welcome to the future.
A VC straps on his headset and hunts for opportunity and potential in the AR/VR entertainment landscape.
“[We have] mixed feelings about people looking at their screen when we’re trying to lead them out into the park.”
Tim Cook can’t stop talking about how big an opportunity augmented reality represents.
AR, he says, is “far more interesting and promising — for technology and, really, for humanity.”
The chip giant hopes that VR, connected cars and other devices will play to its strengths.
Held across the street from Disneyland, the trade show is the holy grail of computer graphics and, increasingly, for mobile graphics, virtual reality and augmented reality.
But does it have staying power?
Although the suprise-hit game has thrown a curve at the tech-adoption formula, it still looks like a good five to 10 years before AR might hit the mass market.
Including the big one: When can we stop talking about Pokémon Go?
They’re pretty big and important.
Is Pokémon Go the next Draw Something? Or the next Candy Crush?
The game’s incredible, nearly overnight success means that almost no one will ever need to explain what augmented reality is.
I don’t believe virtual reality is a good area to venture invest. I do believe augmented reality is a good place to venture invest.
The prelude to this week’s fad.
“We have not yet completed the mission!”
The Chinese phone maker is introducing a new Moto Z line as well as the first consumer device with Google’s Project Tango augmented reality.
Windows’ Holographic and Google’s Daydream represent early attempts to establish their platforms as key places for developers and content producers to create new AR/VR apps and media.
The stuff on our desks and in our pockets is disappearing — in 20 years, it’ll be gone.
Interest in this topic is off the charts, and tech investors are eager to learn everything they can about this burgeoning market.
Could a Facebook Glass be in the 10-year plan?
Turn your cup o’ joe into a cinematic reality bonanza.
“We are going to be, potentially, walking into a very dark situation.”
“Some of us just like to be early adopters and play with what the future could be.”
The pie has gotten much larger, but the landscape has also changed.
Virtual reality was especially hot, while all that enthusiasm around smartwatches has waned.
“If a consumer bought it today, they would have 12 things to do with it,” said Alex Kipman, creator of the augmented reality glasses.
Microsoft further whetted appetites, but offered no new details on HoloLens pricing or availability.
Taking AR into the everyday world in real time.
Four augmented reality and wearable veterans launch a first-of-its-kind investment fund.
It’s not hard to see why Hollywood, burned by 3-D, is taking a more cautious approach to virtual reality -- you can’t just port old content and expect a good experience.
But can virtual reality live up to the hype?
It’s the “future of football.”
It is clear, in the long-term view, that there are potentially very few businesses that won’t be impacted by AR technology.
It gets at least $827 million more to build a real-life version of “The Matrix” mated with “Harry Potter.”
As Apple wades in, Google needs to ensure its VR design is up to par.
Augmented-reality devices offer the most compelling vision of our computing and device future.
At the HoloLens Experience Showcase, developers can try a handful of mixed reality toys and tools.
How do you have no product but a $3.7 billion valuation? Magic!
Osterhout got his start helping make props in Bond films. These days he is bringing science fiction to life.