Augmented Reality


You could buy a car in mixed reality, but should you?


Why does a Chinese e-commerce giant want a piece of a “cinematic reality” company?


“We’re gearing up to ship millions of things.”


Put them on, start watching a movie, then pause and check your surroundings without taking them off.


The move comes as Qualcomm is looking to cut costs and focus on its core mobile business.


It’s sort of like having a baby-sized Kinect mounted on your face.


Facebook baby photos are so 2014.


In 10 years’ time, he says, we won’t need televisions, mice, keyboards or touchscreens.


Later versions of the hardware are said to be on a “five-year journey.”


It’s not a sure thing. But it makes a lot of sense.


The move comes as the San Diego-based company looks to cut $1.4 billion in costs and exit non-core businesses.


The picture of what the secretive Google-backed company is working on is starting to come into focus.


The mission: Make smart glasses fun.


The ILMxLab is a developmental playground for any and all kind of interactive or immersive experience, and you’d better believe they’re starting with “Star Wars.”


“We were only going to sell thousands of them. That was the point.”


A new version of the device for enterprise clients is in the works.


We might have figured out what Nintendo’s NX could be.


With its second Android-focused fund, DCM Ventures has the lucrative adult market in its sights.


The longtime media exec joins the buzzy (and mysterious) “cinematic reality” startup.


VR, AR and other future-looking tech is still inconsistent compared to the devices we rely on today.


Happy new year. Should VR’s old failures be forgot, and never brought to mind?


But it’s not a perfect experience yet.


“Anything that your cellphone can do, glasses can do.”


Specifically, 90 percent better on the first try, and 30 percent faster.


The technology could make its way into Apple’s custom chips ahead of competitors.


“Magic is about making possible today what science will make a reality tomorrow.”


I can say this with confidence: The future of VR goes far beyond fun and games.


“That’s too much of a barrier, to be looking at your phone while you’re at dinner.”


The Mini Augmented Vision prototype allows drivers to get a heads-up display of directions, speed limits and other information, while offering hands-free texting and music control.


AR may be a more natural evolution of phones and tablets.


A video that makes you go “hmm ...” and maybe not for the right reasons.


A TED Talk and a Reddit AMA, canceled within a couple of days of each other. Interesting!


“I would expect games to play the same role in HoloLens’ evolution” as they did for mobile phones, Spencer says.


“Head-mounted displays and interacting with the real world are actually really hard things to do well.”


Microsoft’s HoloLens visor and Mars imagery make for an otherworldly experience.


The crayon maker is trying to embrace the iPad-and-selfie generation.




The stealthy company is raising $542 million from Google, plus a chipmaker, a Hollywood studio and a Twitter founder.


This secretive but boastful company says its virtual reality tech is better than Oculus Rift -- and it’s raising some $500 million to prove it.

