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Augmented Reality

Technology
Microsoft and Volvo’s HoloLens Showroom Is Fascinating and FrustratingMicrosoft and Volvo’s HoloLens Showroom Is Fascinating and Frustrating
Technology

You could buy a car in mixed reality, but should you?

By Adi Robertson
Technology
Augmented Reality Startup Magic Leap Talks to Alibaba About a Big Funding RoundAugmented Reality Startup Magic Leap Talks to Alibaba About a Big Funding Round
Technology

Why does a Chinese e-commerce giant want a piece of a “cinematic reality” company?

By Peter Kafka
Technology
Magic Leap Lifts the Veil on Its Vision for Mixed Reality (Video)Magic Leap Lifts the Veil on Its Vision for Mixed Reality (Video)
Technology

“We’re gearing up to ship millions of things.”

By Dawn Chmielewski
Technology
Holy Augmented Reality, Batman! Jeff Bezos Wants to Sell Magic Glasses.Holy Augmented Reality, Batman! Jeff Bezos Wants to Sell Magic Glasses.
Technology

Put them on, start watching a movie, then pause and check your surroundings without taking them off.

By Eric Johnson
Technology
Qualcomm Sells Its Vuforia Augmented Reality Business to PTC for $65 MillionQualcomm Sells Its Vuforia Augmented Reality Business to PTC for $65 Million
Technology

The move comes as Qualcomm is looking to cut costs and focus on its core mobile business.

By Ina Fried
Technology
Sony Acquires SoftKinetic, Which Can Track Hands for Virtual RealitySony Acquires SoftKinetic, Which Can Track Hands for Virtual Reality
Technology

It’s sort of like having a baby-sized Kinect mounted on your face.

By Eric Johnson
Technology
Mark Zuckerberg Is Really Excited to Share His Baby With You In Virtual RealityMark Zuckerberg Is Really Excited to Share His Baby With You In Virtual Reality
Technology

Facebook baby photos are so 2014.

By Mark Bergen
Technology
Epic Games CEO Tim Sweeney: Virtual Reality Is the Future and ‘We Are 100 Percent In’ (Q&A)Epic Games CEO Tim Sweeney: Virtual Reality Is the Future and ‘We Are 100 Percent In’ (Q&A)
Technology

In 10 years’ time, he says, we won’t need televisions, mice, keyboards or touchscreens.

By Eric Johnson
Technology
HoloLens for Enterprise Coming ‘Within the Next Year,’ Microsoft SaysHoloLens for Enterprise Coming ‘Within the Next Year,’ Microsoft Says
Technology

Later versions of the hardware are said to be on a “five-year journey.”

By Eric Johnson
Technology
Here’s Why Google Should Buy Vuforia From QualcommHere’s Why Google Should Buy Vuforia From Qualcomm
Technology

It’s not a sure thing. But it makes a lot of sense.

By Eric Johnson
Technology
Qualcomm Exploring Sale of Vuforia Augmented Reality UnitQualcomm Exploring Sale of Vuforia Augmented Reality Unit
Technology

The move comes as the San Diego-based company looks to cut $1.4 billion in costs and exit non-core businesses.

By Ina Fried
Technology
New Magic Leap Patents Reveal Contact Lens, Tech to Trick Your EyesNew Magic Leap Patents Reveal Contact Lens, Tech to Trick Your Eyes
Technology

The picture of what the secretive Google-backed company is working on is starting to come into focus.

By Eric Johnson
Technology
CastAR Raises $15 Million, Led by Android Co-Founder Andy Rubin’s PlaygroundCastAR Raises $15 Million, Led by Android Co-Founder Andy Rubin’s Playground
Technology

The mission: Make smart glasses fun.

By Eric Johnson
Technology
Inside Industrial Light & Magic’s Secret ‘Star Wars’ VR LabInside Industrial Light & Magic’s Secret ‘Star Wars’ VR Lab
Technology

The ILMxLab is a developmental playground for any and all kind of interactive or immersive experience, and you’d better believe they’re starting with “Star Wars.”

By Bryan Bishop
Technology
Google Glass Advisers: No, Really, Consumers Will Want Smart GlassesGoogle Glass Advisers: No, Really, Consumers Will Want Smart Glasses
Technology

“We were only going to sell thousands of them. That was the point.”

By Eric Johnson
Technology
Google Glass Isn’t Dead -- But It’s All About the Enterprise for NowGoogle Glass Isn’t Dead -- But It’s All About the Enterprise for Now
Technology

A new version of the device for enterprise clients is in the works.

By Eric Johnson and Mark Bergen
Technology
Could Social AR/VR Be Nintendo’s Next ‘Blue Ocean’?Could Social AR/VR Be Nintendo’s Next ‘Blue Ocean’?
Technology

We might have figured out what Nintendo’s NX could be.

By Tim Merel
Technology
One Edge Android May Have Over Apple’s iOS: Entree Into the X-Rated Adult MarketOne Edge Android May Have Over Apple’s iOS: Entree Into the X-Rated Adult Market
Technology

With its second Android-focused fund, DCM Ventures has the lucrative adult market in its sights.

By Mark Bergen
Technology
Magic Leap Picks Up Former Vevo CEO Rio CaraeffMagic Leap Picks Up Former Vevo CEO Rio Caraeff
Technology

The longtime media exec joins the buzzy (and mysterious) “cinematic reality” startup.

By Eric Johnson
Technology
‘Minority Report’ Interface Designer: Future Tech Needs a Better Dictionary‘Minority Report’ Interface Designer: Future Tech Needs a Better Dictionary
Technology

VR, AR and other future-looking tech is still inconsistent compared to the devices we rely on today.

By Eric Johnson
Technology
Code Conference 2015: Oculus Co-Founder and CEO Brendan IribeCode Conference 2015: Oculus Co-Founder and CEO Brendan Iribe
Technology
Welcome to the (First) Year of Virtual RealityWelcome to the (First) Year of Virtual Reality
Technology

Happy new year. Should VR’s old failures be forgot, and never brought to mind?

By Eric Johnson
Technology
Drone Pilots May Be the First Consumers to Buy Smart GlassesDrone Pilots May Be the First Consumers to Buy Smart Glasses
Technology

But it’s not a perfect experience yet.

By Eric Johnson
Technology
Consumer Smart Glasses Are Set to Arrive Next YearConsumer Smart Glasses Are Set to Arrive Next Year
Technology

“Anything that your cellphone can do, glasses can do.”

By Eric Johnson
Technology
Boeing Says Augmented Reality Can Make Workers Better, FasterBoeing Says Augmented Reality Can Make Workers Better, Faster
Technology

Specifically, 90 percent better on the first try, and 30 percent faster.

By Eric Johnson
Technology
Apple Buys German Augmented-Reality Software Maker MetaioApple Buys German Augmented-Reality Software Maker Metaio
Technology

The technology could make its way into Apple’s custom chips ahead of competitors.

By Reuters
Technology
Magic Today Is Just Technology in the Future, Says Illusionist Marco Tempest (Video)Magic Today Is Just Technology in the Future, Says Illusionist Marco Tempest (Video)
Technology

“Magic is about making possible today what science will make a reality tomorrow.”

By Eric Johnson
Technology
We’re Seriously Underestimating the Virtual-Reality MarketWe’re Seriously Underestimating the Virtual-Reality Market
Technology

I can say this with confidence: The future of VR goes far beyond fun and games.

By Sergio Aguirre
Technology
Augmented Reality Might Fix Our Posture, Social LivesAugmented Reality Might Fix Our Posture, Social Lives
Technology

“That’s too much of a barrier, to be looking at your phone while you’re at dinner.”

By Eric Johnson
Technology
BMW’s Mini Demos Augmented Reality Glasses for DriversBMW’s Mini Demos Augmented Reality Glasses for Drivers
Technology

The Mini Augmented Vision prototype allows drivers to get a heads-up display of directions, speed limits and other information, while offering hands-free texting and music control.

By Ina Fried
Technology
Digi-Capital: Augmented Reality Like HoloLens to Outpace Virtual Reality Like OculusDigi-Capital: Augmented Reality Like HoloLens to Outpace Virtual Reality Like Oculus
Technology

AR may be a more natural evolution of phones and tablets.

By Eric Johnson
Technology
The First Video of Magic Leap’s Technology Looks FakeThe First Video of Magic Leap’s Technology Looks Fake
Technology

A video that makes you go “hmm ...” and maybe not for the right reasons.

By Eric Johnson
Technology
Magic Leap, Google’s High-Profile 3-D Tech Bet, Just Canceled Its High-Profile Appearances. Why?Magic Leap, Google’s High-Profile 3-D Tech Bet, Just Canceled Its High-Profile Appearances. Why?
Technology

A TED Talk and a Reddit AMA, canceled within a couple of days of each other. Interesting!

By Peter Kafka
Technology
Microsoft’s Phil Spencer on HoloLens and Uniting Xbox and the PC (Q&A)Microsoft’s Phil Spencer on HoloLens and Uniting Xbox and the PC (Q&A)
Technology

“I would expect games to play the same role in HoloLens’ evolution” as they did for mobile phones, Spencer says.

By Eric Johnson
Technology
Google’s Gaming Guy on “Transmogrified Reality” and Lessons Learned From GlassGoogle’s Gaming Guy on “Transmogrified Reality” and Lessons Learned From Glass
Technology

“Head-mounted displays and interacting with the real world are actually really hard things to do well.”

By Eric Johnson
Technology
Strapping on Microsoft’s Holographic Headset for a Quick Trip to MarsStrapping on Microsoft’s Holographic Headset for a Quick Trip to Mars
Technology

Microsoft’s HoloLens visor and Mars imagery make for an otherworldly experience.

By Dawn Chmielewski
Technology
Crayola, Daqri Partner to Make Kids’ Crayon Drawings 3-DCrayola, Daqri Partner to Make Kids’ Crayon Drawings 3-D
Technology

The crayon maker is trying to embrace the iPad-and-selfie generation.

By Eric Johnson
Technology
“Snow Crash” Author Neal Stephenson Hired by Augmented-Reality Startup Magic Leap“Snow Crash” Author Neal Stephenson Hired by Augmented-Reality Startup Magic Leap
Technology
Look Who Else Is Joining Google to Back Magic Leap, the Secret “Augmented Reality” Startup (Updated)Look Who Else Is Joining Google to Back Magic Leap, the Secret “Augmented Reality” Startup (Updated)
Technology

The stealthy company is raising $542 million from Google, plus a chipmaker, a Hollywood studio and a Twitter founder.

By Liz Gannes and Peter Kafka
Technology
Google Set to Lead Huge Investment in Magic Leap and Its “Cinematic Reality”Google Set to Lead Huge Investment in Magic Leap and Its “Cinematic Reality”
Technology

This secretive but boastful company says its virtual reality tech is better than Oculus Rift -- and it’s raising some $500 million to prove it.

By Peter Kafka