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Alexandra Cardinale

Latest articles by Alexandra Cardinale

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Why “buy one, get one free” isn’t a great dealWhy “buy one, get one free” isn’t a great deal
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Video

BOGO specials can sound like the best way to get more bang for your buck. But they’re simply not as good a deal as they appear.

By Alexandra Cardinale
Video
Why advertisers are tracking your emojisWhy advertisers are tracking your emojis
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Video

It’s not just your Google keywords anymore. Advertisers are developing ads to target you based on the emojis you use.

By Alexandra Cardinale
Money
Why ramen is so valuable in prisonWhy ramen is so valuable in prison
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Money

Behind bars, instant ramen noodles can buy you anything.

By Alexandra Cardinale and Aleli May Vuelta
Money
The quest for the perfect appleThe quest for the perfect apple
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Money

Honeycrisp apples cracked open consumer demand for premium fruit.

By Ellen Rolfes and Alexandra Cardinale