SweeTango, Zestar, Rave, Cosmic Crisp, EverCrisp, Arctic, Kissabel, Envy — these creative names all belong to new designer apples hoping to satisfy your taste buds. Farmers are racing to grow and sell the perfect apple, one with the best texture, the best crunch, the best flavor — even an apple that won’t brown.
The quest for the perfect apple
Honeycrisp apples cracked open consumer demand for premium fruit.
The most innovative apples on the market are patented and trademarked, and have catchy names, logos, and slogans. And consumers have shown they’re willing to pay a premium price for an apple that guarantees a flavor-packed bite.
Watch the video above to learn more about why Red Delicious apples have dominated for so long (despite less than sublime taste) and how it all changed when the Honeycrisp sparked consumer demand for a superior tasting experience.
To read more about designer apples, check out this extensive article from Vox’s Alex Abad-Santos.
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