
Cheryl Wischhover
Former Reporter
Latest articles by Cheryl Wischhover

Johnson & Johnson has lost customer trust; aspirational “clean” brands are stepping in.


“The longer people live, the more money we make.”

Customer mistrust is so bad now that even huge beauty companies want more regulatory oversight.


Companies increasingly want both their employees and customers to get logo tattoos.


The “Drybar of Botox” and a new beauty site could help normalize cosmetic injections.

Brands are still selling the idea of trying to look younger — they’ve just changed the vocabulary.


Brands pay influencers tens of thousands of dollars for posts, sometimes to bash competitors. But they don’t always disclose it.


The brand already makes a wildly popular $400 version. Now there’s one with real gold.


A Harvard professor’s assertion that the oil is like “poison” is just one more battle in the coconut oil wars.


A man-bunned protester prompted hair commentary from the president.