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Mark Bergen

Mark Bergen

Senior Editor, Search & Online Advertising

    Latest articles by Mark Bergen

    Technology
    Here comes Google’s lofty plan to turn all mobile apps into the webHere comes Google’s lofty plan to turn all mobile apps into the web
    Play
    Technology

    Meet “Instant Apps” for Android.

    By Mark Bergen
    Technology
    Google is releasing a new messaging app called Allo with its search and assistant baked inGoogle is releasing a new messaging app called Allo with its search and assistant baked in
    Technology

    Search goes into messaging.

    By Mark Bergen
    Technology
    How to watch the Google I/O keynote liveHow to watch the Google I/O keynote live
    Technology

    Shove a piece of cardboard on your face and watch the future.

    By Mark Bergen
    Technology
    Here are three big areas to watch at Google I/O — and one big problem Google needs to solveHere are three big areas to watch at Google I/O — and one big problem Google needs to solve
    Technology

    Drink every time you hear “machine learning.”

    By Mark Bergen
    AT&T doubles down on high-speed internet in Silicon Valley as Google Fiber arrives
    Technology

    The fiber fight rages on.

    By Mark Bergen
    Technology
    Where are they now? Google’s big I/O announcements, one year laterWhere are they now? Google’s big I/O announcements, one year later
    Technology

    Following up on the winners and losers.

    By Mark Bergen
    Technology
    Meet the Google exec who’s trying to beat Facebook in the mobile ad businessMeet the Google exec who’s trying to beat Facebook in the mobile ad business
    Technology

    Here is Google’s strategy to score app install ads.

    By Mark Bergen
    Technology
    Google brings shopping ads to image searches to fend off AmazonGoogle brings shopping ads to image searches to fend off Amazon
    Technology

    The search giant is adding new offline perks for retailers, too.

    By Mark Bergen
    Google’s Waze is adding carpooling in Uber’s San Francisco back yard
    Technology

    Select employees of some big local companies can hitch a ride with the app’s pilot program.

    By Mark Bergen
    Facebook is using Apple’s playbook for virtual reality. Google is using Google’s.
    Technology

    Here comes Google’s big VR splash.

    By Mark Bergen

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