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Mark Bergen

Mark Bergen

Senior Editor, Search & Online Advertising

    Latest articles by Mark Bergen

    Technology
    Meet Google Capital, the Investing Arm With the Keys to the Googleplex KingdomMeet Google Capital, the Investing Arm With the Keys to the Googleplex Kingdom
    Technology

    For startups, taking cash from Google Capital means access to Google’s smarts.

    By Mark Bergen
    Technology
    Google’s Scattershot Robotics Division, Titan Drones Are Moving Into Google XGoogle’s Scattershot Robotics Division, Titan Drones Are Moving Into Google X
    Technology

    The robotics project, abandoned with the exit of Andy Rubin, finally finds a new home.

    By Mark Bergen
    Technology
    Waze Could Be Google’s Ace in the Hole in a Self-Driving Car War With UberWaze Could Be Google’s Ace in the Hole in a Self-Driving Car War With Uber
    Technology

    A key edge in the push toward the autonomous future: Ties with government.

    By Mark Bergen
    Technology
    Mr. Plow, Ad Man: Google Gets Homer Simpson to Hawk YouTube AdsMr. Plow, Ad Man: Google Gets Homer Simpson to Hawk YouTube Ads
    Technology

    That name again is YouTube ad!

    By Mark Bergen
    Technology
    Google ‘Gravely Disappointed’ With California’s New Rules for Self-Driving CarsGoogle ‘Gravely Disappointed’ With California’s New Rules for Self-Driving Cars
    Technology

    The draft regulation requires that a driver be in the car.

    By Mark Bergen
    Technology
    Google’s Plan for Self-Driving Cars Means It Will Have to Compete With UberGoogle’s Plan for Self-Driving Cars Means It Will Have to Compete With Uber
    Technology

    How will Google’s clown cars make cash?

    By Mark Bergen
    Technology
    This Change to How Lyft Pays Driver Bonuses Could Weed Out the CheatersThis Change to How Lyft Pays Driver Bonuses Could Weed Out the Cheaters
    Technology

    Bonuses get dished out by rides rather than by hours.

    By Mark Bergen
    Technology
    A Potential Blow to Google’s Project Loon: Indian Official Throws Water on Internet BalloonsA Potential Blow to Google’s Project Loon: Indian Official Throws Water on Internet Balloons
    Technology

    Might Google’s Internet balloon get boxed out of the world’s biggest democracy?

    By Mark Bergen
    Technology
    Verily, Google’s Health Gambit, Is Stacked With Scientists. Now It Needs to Build a Business.Verily, Google’s Health Gambit, Is Stacked With Scientists. Now It Needs to Build a Business.
    Technology

    Loads of moonshot pledges, but little to show so far.

    By Mark Bergen
    Technology
    Magic Leap, the Stealthy Google-Backed Augmented Reality Startup, Wants to Keep Raising MoneyMagic Leap, the Stealthy Google-Backed Augmented Reality Startup, Wants to Keep Raising Money
    Technology

    How do you have no product but a $3.7 billion valuation? Magic!

    By Mark Bergen