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Mark Bergen

Mark Bergen

Senior Editor, Search & Online Advertising

    Latest articles by Mark Bergen

    Technology
    Forget Google. Ford Partners With Amazon and DJI to Make Cars That Talk to Everything.Forget Google. Ford Partners With Amazon and DJI to Make Cars That Talk to Everything.
    Technology

    Robots cars, smart homes and drones. Oh, my!

    By Mark Bergen and Kara Swisher
    Technology
    Meet Sidewalk Labs, Google’s Company That’s Trying to Fix Cities and the Internet All at OnceMeet Sidewalk Labs, Google’s Company That’s Trying to Fix Cities and the Internet All at Once
    Technology

    A planned citywide network of super-fast Wi-Fi nodes hints at wider urban objectives at the Google-backed outfit.

    By Mark Bergen and Arik Hesseldahl
    Technology
    The Price Tag for Google’s New Enterprise Czar: $380 MillionThe Price Tag for Google’s New Enterprise Czar: $380 Million
    Technology

    Diane Greene, a looming figure in the cloud world, didn’t come cheap.

    By Mark Bergen
    Technology
    GM Invests $500 Million in Lyft and Strikes Strategic Autonomous Car AllianceGM Invests $500 Million in Lyft and Strikes Strategic Autonomous Car Alliance
    Technology

    With this move, the Detroit automaker is admitting that the future is about services and not car sales.

    By Kara Swisher and Mark Bergen
    Technology
    If You Care About Cars and Riding in Them, Then CES 2016 Actually MattersIf You Care About Cars and Riding in Them, Then CES 2016 Actually Matters
    Technology

    This year’s annual geek confab is all about transportation.

    By Noah Kulwin and Mark Bergen
    Technology
    Uber: Now One Billion ServedUber: Now One Billion Served
    Technology

    Before New Year’s Eve, Uber’s busiest day, the company is feeling gift-y.

    By Mark Bergen
    Technology
    In 2016, We Will See More Self-Driving Cars and Safer Roads (Plus More Daredevil Videos)In 2016, We Will See More Self-Driving Cars and Safer Roads (Plus More Daredevil Videos)
    Technology

    For robot cars next year, the training wheels come off.

    By Mark Bergen
    Technology
    Hail and Farewell, Sidecar. It Was a Good Ride.Hail and Farewell, Sidecar. It Was a Good Ride.
    Technology

    The early experimenter in pooling and delivery had raised $35 million.

    By Mark Bergen
    Technology
    What’s He Building in There? The Stealth Attempt to Defeat Aging at Google’s Calico.What’s He Building in There? The Stealth Attempt to Defeat Aging at Google’s Calico.
    Technology

    Two years after launching, Google’s longevity lab remains shrouded in mystery.

    By Mark Bergen
    Technology
    In 2015, Google’s Personal Assistant Broke Out of Its Shell. Now It Has to Fight.In 2015, Google’s Personal Assistant Broke Out of Its Shell. Now It Has to Fight.
    Technology

    Will we see the first big fight to make “Her” in 2016?

    By Mark Bergen