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Mark Bergen

Mark Bergen

Senior Editor, Search & Online Advertising

    Latest articles by Mark Bergen

    Technology
    Google Now Has an Official Virtual Reality Boss to Take On Facebook’s OculusGoogle Now Has an Official Virtual Reality Boss to Take On Facebook’s Oculus
    Technology

    One executive move shows how Google is getting serious about VR and enterprise.

    By Mark Bergen
    Technology
    These Are the States That Are Really Scared of Self-Driving CarsThese Are the States That Are Really Scared of Self-Driving Cars
    Technology

    Google and Tesla are going to have a hard time in the South.

    By Mark Bergen
    Technology
    Digital Display Ads to Overtake Search, Bringing a Reckoning for GoogleDigital Display Ads to Overtake Search, Bringing a Reckoning for Google
    Technology

    Winter is coming for search.

    By Mark Bergen
    Technology
    Take That, Uber! Didi Kuaidi Says It Booked Over a Billion Rides Just in 2015.Take That, Uber! Didi Kuaidi Says It Booked Over a Billion Rides Just in 2015.
    Technology

    The two ride-hailing services are locked in a pissing contest in China.

    By Mark Bergen
    Technology
    Ford Says It’s the First Carmaker to Test Self-Driving Cars in the Snow. (But Google Has, Too.)Ford Says It’s the First Carmaker to Test Self-Driving Cars in the Snow. (But Google Has, Too.)
    Technology

    Yeah, but can the car scrape ice off the windshield on its own?

    By Mark Bergen
    Technology
    Google Study Says Its Robot Cars Are Safer Than Normal Ones, Thank You Very MuchGoogle Study Says Its Robot Cars Are Safer Than Normal Ones, Thank You Very Much
    Technology

    Yet again, Google makes the case its self-driving cars are super safe.

    By Mark Bergen
    Technology
    U.S. Transportation Secretary: Self-Driving Car Rules Are Coming -- Eventually (Q&A)U.S. Transportation Secretary: Self-Driving Car Rules Are Coming -- Eventually (Q&A)
    Technology

    Anthony Foxx wants to be an ally to tech companies plowing into transit.

    By Mark Bergen
    Technology
    At CES, Uber Will Get You to the ChopperAt CES, Uber Will Get You to the Chopper
    Technology

    Uber, but for marketing gimmicks.

    By Mark Bergen
    Technology
    Lyft Bets on Not Being an Asshole to Battle Uber in Las VegasLyft Bets on Not Being an Asshole to Battle Uber in Las Vegas
    Technology

    A former hotel exec runs Lyft’s operations during its first-ever CES.

    By Mark Bergen
    Technology
    CEShowdown: Las Vegas Taxi Drivers and Cab Companies Are Still Super Pissed at Uber and LyftCEShowdown: Las Vegas Taxi Drivers and Cab Companies Are Still Super Pissed at Uber and Lyft
    Technology

    The quiet car-hailing tension surrounding CES.

    By Noah Kulwin and Mark Bergen

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