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Mark Bergen

Mark Bergen

Senior Editor, Search & Online Advertising

    Latest articles by Mark Bergen

    Technology
    Google Taps VMware Founder to Chase Amazon in the CloudGoogle Taps VMware Founder to Chase Amazon in the Cloud
    Technology

    Google board member Diane Greene is now a Googler.

    By Arik Hesseldahl and Mark Bergen
    Technology
    Facebook or Google? Singular’s Dashboard Shows Mobile App Ad Bang for Buck.Facebook or Google? Singular’s Dashboard Shows Mobile App Ad Bang for Buck.
    Technology

    A new platform shows mobile app makers the most efficient way to promote their apps.

    By Mark Bergen
    Technology
    Google Ads Executive Mohan Hops Over to YouTube (Where He Kind of Was Already)Google Ads Executive Mohan Hops Over to YouTube (Where He Kind of Was Already)
    Technology

    YouTube creates a position then fills it from Google.

    By Mark Bergen
    Technology
    Death to the Download: Google Rolls Out New Way to Stream Apps From SearchDeath to the Download: Google Rolls Out New Way to Stream Apps From Search
    Technology

    The new mobile search features find apps you’ve installed and ones you haven’t yet.

    By Mark Bergen
    Technology
    Google Axes Prices on Play Store Across Asia to Juice SpendingGoogle Axes Prices on Play Store Across Asia to Juice Spending
    Technology

    An alternative to Facebook’s emerging market strategy.

    By Mark Bergen
    Technology
    Three Reasons Why Google Is Bringing Google+ Back to LifeThree Reasons Why Google Is Bringing Google+ Back to Life
    Technology

    “Pinterest meets Reddit.”

    By Mark Bergen
    Technology
    Paris Attacks Reignite Debate Over Encryption Practices by Apple, Google, Facebook -- Basically, All Tech CompaniesParis Attacks Reignite Debate Over Encryption Practices by Apple, Google, Facebook -- Basically, All Tech Companies
    Technology

    The latest attacks are sure to put pressure on tech companies.

    By Mark Bergen and Arik Hesseldahl
    Technology
    If Google Returns to China With Its App Store, Here’s What It Will FaceIf Google Returns to China With Its App Store, Here’s What It Will Face
    Technology

    Alphabet as underdog.

    By Mark Bergen
    Technology
    Yandex, Google’s Russian Rival, Brings Its Android Case to the EUYandex, Google’s Russian Rival, Brings Its Android Case to the EU
    Technology

    From Russia, with gloves off.

    By Mark Bergen
    Technology
    Hey, Comic Book Nerds: Google Wants You to Peruse Its Play StoreHey, Comic Book Nerds: Google Wants You to Peruse Its Play Store
    Technology

    The comic book store goes mobile.

    By Mark Bergen

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