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Mark Bergen

Mark Bergen

Senior Editor, Search & Online Advertising

    Latest articles by Mark Bergen

    Google Fiber is buying high-speed internet provider Webpass to expand its reach in cities
    Technology

    The deal gives the Alphabet unit a foothold in apartments and businesses.

    By Mark Bergen
    Technology
    Tesla’s stock drove off a cliff after the SolarCity bid was announcedTesla’s stock drove off a cliff after the SolarCity bid was announced
    Technology

    Stockholders aren’t immediate fans of the deal.

    By Mark Bergen
    Nest is pushing further into the energy business with SolarCity partnership
    Technology

    Will saving dollars on utility bills save the company?

    By Mark Bergen
    Technology
    Banner ads are dead because your phone killed themBanner ads are dead because your phone killed them
    Technology

    A new digital spending report sees mobile ads flying past desktop this year.

    By Mark Bergen
    Google’s stock slid today and it might be because of this report on a search ad decline
    Technology

    Analyst predicts another revenue miss.

    By Mark Bergen
    Technology
    A ton of movie studios are backing this virtual reality startup — but the startup is dropping ‘VR’ from its nameA ton of movie studios are backing this virtual reality startup — but the startup is dropping ‘VR’ from its name
    Microsoft is buying a Wand to add new magic to Cortana and its bots
    Technology

    A Google veteran heads to Redmond.

    By Mark Bergen
    Technology
    Secretive startup Magic Leap teams with Lucasfilm and has a ‘Star Wars’ clip to show for itSecretive startup Magic Leap teams with Lucasfilm and has a ‘Star Wars’ clip to show for it
    Technology

    “We have not yet completed the mission!”

    By Mark Bergen
    Amazon hires AI expert to ward off Google in its cloud business
    Technology

    A former Google researcher will crunch numbers for AWS.

    By Mark Bergen
    Google Fiber is headed to Dallas to step up its big-city game
    Technology

    In major cities, the economics of Alphabet’s unit will be put to the test.

    By Mark Bergen

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