Internet Culture
Vox’s coverage of the latest memes, social media controversies, YouTube drama, and more.


Learning from years of online right-wing extremism, the shooter made his manifesto a weaponized shitpost.


Hold that apocalypse — the ratio still exists. But concerns that Twitter might ditch the “like” button altogether offer an important lesson.


He chased a woman who dumped him; it was anything but romantic.


This Florida shock DJ has played an outsize role in several major media scandals.


Gray sweatpants season, explained.


Today’s Google Doodle celebrates a crucial moment in internet history.


The algorithm rewards quick purchases and fervent reviews — not quality content.


The new Cloud Macchiato is a macchiato, but also a cloud.


How a viral urban legend swept the globe.


If you’re reading this, you probably failed.

They used to denote prison time and gang membership — now they’re for pop singers and suburban kids.


The pair’s soul-gazing “Shallow” duet sent social media off the deep end.

Big pharma is partnering with influencers to sell new drugs and medical devices.


Romance scams are costing Americans more money every year, and more than any other type of consumer fraud.


The aesthetic of smoothie bowls has roots in the food photography of the ’50s.


Tinder’s parent company has acquired “the relationship app” Hinge.


His descriptions of racy photos might be the least scandalous part of his battle with the National Enquirer.


Inside the online group that treats a racist killer like a saint.


Facebook and Google are the only “safe,” free places to keep lots of photos now.


The viral Instagram egg cashed in on its new fame, but not in a way anyone expected.


On Twitter, a Fox News host’s unappetizing queso dip became a source of both schadenfreude and unity through cheese.


The whispery, tactile YouTube trend is now thoroughly mainstream.


Newly released court documents show an internal strategy of encouraging what the company called “friendly fraud.”


His Wall Street Journal op-ed responds to a recent Pew report that found 74 percent of Americans know almost nothing about Facebook’s ad practices.


The band’s viral cover of Toto’s “Africa” was rapidly eclipsed by its version of TLC’s “No Scrubs” — a sincere jam from a cheeky album.


Why do rich celebrities make us feel richer than we are?


“If Gyllenhaal is seen in a community, he is usually in a t-shirt, a squared shirt, and inadvertent jeans.”


It’s got all the ingredients of a perfect meme — plus some backlash.


The Procter & Gamble-owned razor company used its Super Bowl ad to weigh in on #MeToo.


Discover Weekly was a triumph of algorithm and curation, and now it’s an ad product.


The popular menswear meme account was banned and then reinstated, reportedly thanks to the CEO himself.


We should probably let this meme die and drink more tap water.


Kevin Hart’s Oscars downfall reminds us that not all internet backlashes are the same, no matter how much he and Ellen DeGeneres dismiss “haters” and “trolls.”


Netflix’s hit horror flick about family bonding has inspired lots of real-life family bonding via memes.


The Mystery Brand scandal, explained.

“Expiration dating” may be closer than we think.

On our burning hunger for moral clarity and the unexplainable heart of the universe.


And why 2018 was a highly conspiratorial year.


In the era of Trump and apocalyptic change, Hopepunk is a storytelling template for #resistance — and hanging onto your humanity at all costs.

Inside the thriving — but threatened — Tumblr community dedicated to collecting and customizing vintage robot toys.