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Super Bowl

Vox’s coverage of the Super Bowl: halftime show reviews, commercials, and more.

Culture
Woke isn’t dead. Bad Bunny’s halftime show proved it.Woke isn’t dead. Bad Bunny’s halftime show proved it.
Culture

Maybe the right didn’t capture the culture as much as they thought.

By Constance Grady
Culture
Bad Bunny’s knockout halftime show, explained by a Puerto RicanBad Bunny’s knockout halftime show, explained by a Puerto Rican
Culture

All of the cultural Easter eggs you might have missed.

By Izzie Ramirez
Culture
Kendrick Lamar’s Super Bowl halftime show was more concerned with Drake than politicsKendrick Lamar’s Super Bowl halftime show was more concerned with Drake than politics
Culture

MAGA still hated the Pulitzer Prize winner’s performance.

By Kyndall Cunningham
Culture
What to know about Kendrick Lamar’s Super Bowl halftime show — “Not Like Us” includedWhat to know about Kendrick Lamar’s Super Bowl halftime show — “Not Like Us” included
Culture

The Grammy winner’s NFL moment spotlighted his beef with a Drake and subsequent defamation lawsuit.

By Kyndall Cunningham
Culture
Since when does everyone hate the Chiefs?Since when does everyone hate the Chiefs?
Culture

The Kansas City Chiefs were famously underdogs. Now they’re reviled.

By Aja Romano
Culture
Why conservatives are melting down over Taylor SwiftWhy conservatives are melting down over Taylor Swift
Culture

Swift represents a constituency they’re losing big time: Young women.

By Li Zhou
Culture
The nonchalant spectacle of Rihanna’s Super Bowl halftime showThe nonchalant spectacle of Rihanna’s Super Bowl halftime show
Culture

A baby bump, casual dancing, and the superstar’s greatest hits made for a memorable performance.

By Alex Abad-Santos
Technology
Last year’s Super Bowl ads aged like milkLast year’s Super Bowl ads aged like milk
Technology

Don’t expect to see any crypto ads this year.

By Sara Morrison
Money
The winner of this year’s Super Bowl: MoneyThe winner of this year’s Super Bowl: Money
Money

Ads for crypto companies and sports betting sites were all over the 2022 Super Bowl.

By Terry Nguyen
Technology
Why electric vehicles are so hot in the 2022 Super Bowl adsWhy electric vehicles are so hot in the 2022 Super Bowl ads
Technology

It’s the “early stages of the biggest transition in the auto industry since the car was first invented.”

By Rebecca Leber
Culture
Watch: The Weeknd’s Super Bowl halftime show was mellow but satisfyingWatch: The Weeknd’s Super Bowl halftime show was mellow but satisfying
Culture

The typically edgy artist went for a lower-key, Covid-19-safe performance.

By Aja Romano
Money
In the world of Super Bowl ads, 2020 never happenedIn the world of Super Bowl ads, 2020 never happened
Money

In 2021, aside from a few ads here and there, companies will remain silent on hot-button issues.

By Melinda Fakuade
Climate
GM is all-in for electric vehicles in this new Super Bowl ad. What changed?GM is all-in for electric vehicles in this new Super Bowl ad. What changed?
Climate

The company has a long history of obstructing climate policies.

By Lili Pike
Culture
Super Bowl 2020: San Francisco 49ers vs. Kansas City ChiefsSuper Bowl 2020: San Francisco 49ers vs. Kansas City Chiefs
Culture

The 49ers and the Chiefs face off at Hard Rock Stadium in Miami, Florida, on Sunday, February 2.

By Vox Staff
Culture
The biggest movie and TV trailers that aired during the Super BowlThe biggest movie and TV trailers that aired during the Super Bowl
Culture

From Mulan to Sonic the Hedgehog to Marvel to Top Gun.

By Alex Abad-Santos and Allegra Frank
Culture
Watch: J. Lo and Shakira dazzled at the Super Bowl halftime showWatch: J. Lo and Shakira dazzled at the Super Bowl halftime show
Culture

J. Lo and Shakira turned Super Bowl 2020 into their playground.

By Alex Abad-Santos
Money
Mr. Peanut’s death and Baby Peanut’s birth, explainedMr. Peanut’s death and Baby Peanut’s birth, explained
Money

Bartholomew Richard Fitzgerald-Smythe is dead at 104. But now there’s a Baby Nut.

By Rebecca Jennings
Explainers
Colin Kaepernick’s collusion grievance against the NFL, explainedColin Kaepernick’s collusion grievance against the NFL, explained
Explainers

Kaepernick’s lawyer and the NFL announced a confidential settlement in the collusion case on Friday.

By P.R. Lockhart
Culture
Super Bowl 2019: New England Patriots vs. Los Angeles Rams: commercials, halftime show, and biggest momentsSuper Bowl 2019: New England Patriots vs. Los Angeles Rams: commercials, halftime show, and biggest moments
Culture

The Patriots and the Rams face off at Mercedes-Benz Stadium in Atlanta, Georgia, on Sunday, February 3.

By Vox Staff
Culture
All the movie and TV trailers that aired during the Super BowlAll the movie and TV trailers that aired during the Super Bowl
Culture

From Avengers: Endgame to Toy Story 4 to Guillermo del Toro’s Scary Stories to Tell in the Dark.

By Jen Trolio
Culture
Super Bowl 2019 halftime show review: Maroon 5 was fineSuper Bowl 2019 halftime show review: Maroon 5 was fine
Culture

Not even Adam Levine’s shirtless peacocking made the show memorable.

By Alex Abad-Santos
Culture
The Super Bowl commercials were really bad this year, huh?The Super Bowl commercials were really bad this year, huh?
Culture

The 2019 ads weren’t for products so much as capitalism itself — precisely at a time when skepticism in capitalism is growing.

By Emily St. James
Money
This year’s Super Bowl commercials showed us that tech isn’t that greatThis year’s Super Bowl commercials showed us that tech isn’t that great
Money

Robots and smart speakers get the job done. But they also don’t have feelings and can’t enjoy beer.

By Chavie Lieber
Culture
Why everyone hates the PatriotsWhy everyone hates the Patriots
Culture

It’s easy to assume that hate for the New England Patriots is rooted in jealousy. But it’s a bit more complicated than that.

By Aja Romano
Money
ASMR makes its Super Bowl debut in Zoe Kravitz’s Michelob Ultra commercialASMR makes its Super Bowl debut in Zoe Kravitz’s Michelob Ultra commercial
Money

The whispery, tactile YouTube trend is now thoroughly mainstream.

By Kaitlyn Tiffany
Money
Audi’s Super Bowl ad was the weirdest of the nightAudi’s Super Bowl ad was the weirdest of the night
Money

Audi will be one-third electric by 2025. Also, here’s a ghost to tell you about it.

By Kaitlyn Tiffany
Money
This year’s Super Bowl ads are dominated by nostalgiaThis year’s Super Bowl ads are dominated by nostalgia
Money

’90s pop icons like the Dude, the Backstreet Boys, and Buffy the Vampire Slayer are here to sell beer, chips, and face cream.

By Kaitlyn Tiffany
Money
Game of Thrones took over Bud Light’s Super Bowl commercialGame of Thrones took over Bud Light’s Super Bowl commercial
Money

Gregor “The Mountain” Clegane battles Bud Light’s Bud Knight and it’s not Dilly Dilly.

By Chavie Lieber
Culture
The Super Bowl halftime show controversies, explainedThe Super Bowl halftime show controversies, explained
Culture

It begins with Colin Kaepernick’s NFL protests.

By Constance Grady
Culture
Watch: Fast & Furious spinoff Hobbs & Shaw’s Super Bowl trailerWatch: Fast & Furious spinoff Hobbs & Shaw’s Super Bowl trailer
Culture

What the latest trailer lacks in sense, it makes up in villainous Idris Elba and pint-chugging Jason Statham.

By Aja Romano
Culture
Watch the Avengers: Endgame Super Bowl trailerWatch the Avengers: Endgame Super Bowl trailer
Culture

The Avengers aren’t going down without a fight.

By Alex Abad-Santos
Culture
How to watch the 2019 Super Bowl on streaming and TVHow to watch the 2019 Super Bowl on streaming and TV
Culture

Everything you need to know to watch or stream the Big Game (as well as the Puppy Bowl and Kitten Bowl).

By Aja Romano
Culture
Tom Brady’s diet book makes some strange claims about body chemistryTom Brady’s diet book makes some strange claims about body chemistry
Culture

The Super Bowl champ’s diet is healthy — just not for the reasons he claims.

By Julia Belluz
Video
The NFL’s virtual first-down line, explainedThe NFL’s virtual first-down line, explained
Play
Video

At this point, it’s hard to imagine watching football without the yellow line.

By Joss Fong, Estelle Caswell and 1 more
Culture
Super Bowl 2017: watch all the movie trailers that aired during the gameSuper Bowl 2017: watch all the movie trailers that aired during the game
Culture

Mutants, superheroes, and transformers …

By Alex Abad-Santos
Culture
Super Bowl commercials: 2017’s winners and losersSuper Bowl commercials: 2017’s winners and losers
Culture

Whether on purpose or not, things got political, fast.

By Emily St. James and Caroline Framke
Culture
Watch: Lady Gaga’s Super Bowl halftime show reminded America she’s a starWatch: Lady Gaga’s Super Bowl halftime show reminded America she’s a star
Play
Culture

Lady Gaga’s Super Bowl halftime show was political, weird, dazzling, and Gaga.

By Alex Abad-Santos
Culture
What to expect from Lady Gaga’s Super Bowl halftime performanceWhat to expect from Lady Gaga’s Super Bowl halftime performance
Culture

There’s one confirmed guest. (Sorry, it’s not Beyoncé.)

By Alex Abad-Santos
Video
How NFL rule changes made linemen giganticHow NFL rule changes made linemen gigantic
Play
Video

Linemen are a lot bigger than other players. That’s bad news for their health.

By Christophe Haubursin
Super Bowl
7 things you never knew about being a sports camera operator7 things you never knew about being a sports camera operator
Super Bowl

Think you could be a sports camera operator? Learn what it’s really like.

By Phil Edwards