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Mark Bergen

Mark Bergen

Senior Editor, Search & Online Advertising

    Latest articles by Mark Bergen

    Technology
    Trump on Carly Fiorina: ‘Hewlett-Packard Was a Disaster’Trump on Carly Fiorina: ‘Hewlett-Packard Was a Disaster’
    Technology

    Fiorina’s troubled tenure at HP and Lucent return to the race, courtesy of The Donald.

    By Mark Bergen
    Technology
    FTC Chairwoman to the Valley: I Come in Peace -- And to Keep Your Company SecureFTC Chairwoman to the Valley: I Come in Peace -- And to Keep Your Company Secure
    Technology

    A top privacy regulator says tech companies “need to build a culture of security.”

    By Mark Bergen
    Technology
    Google’s Eric Schmidt Takes Potshot at Apple Music in Artificial Intelligence Op-EdGoogle’s Eric Schmidt Takes Potshot at Apple Music in Artificial Intelligence Op-Ed
    Technology

    AI makes music a “much less elitist taste-making process,” according to the Alphabet chairman.

    By Mark Bergen
    Technology
    Google and Twitter Team Up to Offer Their Own ‘Instant Articles’ -- With a TwistGoogle and Twitter Team Up to Offer Their Own ‘Instant Articles’ -- With a Twist
    Technology

    Like Facebook, Apple and Snapchat -- but different.

    By Mark Bergen
    Technology
    Amazon, Google Emerge Victorious in California Drone Bill BattleAmazon, Google Emerge Victorious in California Drone Bill Battle
    Technology

    A bill that would have curbed the use of drones dies at the governor’s desk.

    By Mark Bergen
    Technology
    With Siri Search for Apple TV, Apple Could Beat Google at Its Own GameWith Siri Search for Apple TV, Apple Could Beat Google at Its Own Game
    Technology

    Apple’s Siri search feature looks a lot like Google’s Now on Tap.

    By Mark Bergen
    Technology
    Google Express Delivery Service Drives Into Middle AmericaGoogle Express Delivery Service Drives Into Middle America
    Technology

    Google is taking another stab at challenging Amazon.

    By Mark Bergen
    Technology
    Please Don’t Ask Google ‘Who Runs Hollywood’Please Don’t Ask Google ‘Who Runs Hollywood’
    Technology

    Why the robotic “direct answers” in search can surface the underbelly of the Web.

    By Mark Bergen
    Technology
    Google VP Joins Former Business Chief Arora at SoftBankGoogle VP Joins Former Business Chief Arora at SoftBank
    Technology

    Google’s old sales boss is getting the gang back together at SoftBank.

    By Mark Bergen
    Technology
    Google Dreams of a World After Apps but It’s a Nightmare for RivalsGoogle Dreams of a World After Apps but It’s a Nightmare for Rivals
    Technology

    “In an app world, Google is nothing.”

    By Mark Bergen